Work history
Branding ExecutiveThe INKEY List
Nottingham, United KingdomInternship
Key roles and responsibilities included, firstly, being responsible for all copywriting needs for both internal and external purposes. Daily tasks comprised of product descriptions, DTC blog posts and content for key accounts such as The Hut Group, Cult Beauty, and Sephora. I was also responsible for forming and nurturing strong relationships with these accounts to gain internal brand salience, to achieve this I organised two successful product focussed, B2B events from end-to-end, including the creation of budgets, ROS’s, and logistical and operational factors. I was also responsible for the collation and management of press clippings, as well as the management of the activation calendar for the entire business. Lastly, I supported the social and community management team daily with CRM tasks, gaining in-depth product knowledge to assist with customer engagement and growth across all social channels and markets. Regularly created campaign decks for influencers and NPD launches which aided my understanding of multi-channel campaigns and grew a strong commercial mindset with a global outlook.
Sales ExecutiveM.i.h Jeans
- London, United KingdomInternship
Main responsibility was the movement of all stock, including transfers and allocations, across multiple sectors of the business. Daily tasks included the management of several large, company-wide databases, as well as weekly sales analysis both of which required a highly analytical and organised attitude. I managed and styled the brand showroom, welcoming clients and taking shorthand notes from meetings. Helped in the running of a sample sale in which I organized and categorized all stock. Also assisted with any ad hoc tasks including press office management, fetching dry cleaning, making appointments, and meeting any other needs of the business in any way I could.
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Skills
- Adobe Software
- Critical Analysis
- Consumer Research
- Trend Analysis
- Campaign Activation
- Digital Content
- Press Events
- Copywriting
Education
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BA (Hons) Fashion Marketing and BrandingNottingham Trent University
- Nottingham, United Kingdom
A strong understanding of marketing models and trend analysis with in-depth knowledge of the fashion industry. Proficient in all Adobe software to create sleek, professional documents. Gained vital business acumen and strategic understanding to launch products successfully into global markets and improve brand salience. Was a course representative in both first and third year leading to excellent presentation and networking skills, as well as instilling the importance of prioritising workloads.
BA(Hons) Fashion Merchandise ManagementUniversity of Westminster
- London, United Kingdom
Studied four modules; Finance and Accounting (achieved a first), Learning for Success, Exploration of the Fashion Industry, and London Fashion.
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Awards
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The Philippa Bertram Positive Change AwardNottingham Trent University
This award is in memory of Philippa Bertram who positively influenced others and strived to make a real difference through her active pursuit of living a healthy life. Maggie was a vital member of our cohort whose personality was infectious and allowed others to come out of their shell and be confident in themselves. She represented the school with a great passion and was always happy and smiling, making sure that she could help others feel the same. A strong-willed, creative leader who helped shape and form the course through her input as a course rep and key member of the team.