QuestionsProjectsExperienceTeam

Projects

• 3

  Wakeley Internship: AW18 Campaign at Somerset House, LondonDuring my internship at Wakeley I had the opportunity help out with campaign planning and organisation before, during and after the shoot. Below are some BHS images and campaign shots of the day. I was involved in dressing models, prepping sets etc - all hands on deck. Styled by Cathy Kasterine.
• 2

  Wakeley Internship #3: Content CreationPaid social media content with influencer
• 2

  Wakeley Internship #2: Content CreationCreating a variety of paid and unpaid content to promote the launch of The Midnight Moth including social media content, campaign imagery and press release distribution followed my press coverage tracking.
• 3

  Wakeley Internship #1: Content CreationPaid social media content creation with influencer for the festive season, 2018. Assisting with project proposal, liaison, planning and styling through to hitting post on different social channels.
• 6

  Collaboration Project: BURBERRY X MAJAA Burberry diffusion line inspired by city living; Chinatown, NYC.
• 8

  Cotarie - Astro WomenswearA follow on collection for Cotarie; a brand created as part of my Final Major Project at Northumbria University. A collection looking at astrology as a new way of combining sports with tailoring.

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Work history

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VolunteerWomen for Women
Jun 2018 - Jun 2018London, United KingdomFreelance
#SHEINSPIRESME CAR BOOT SALE 2018 - Brewer St. Car Park Event. During my placement year in London, I had the pleasure of helping out in the Women for Women Charity Car Boot Sale. The event was hosted by Alex Eagle and The Store and in partnership with THE OUTNET.COM. Fashion designers and brands on the day include; Alex Eagle, Temperley London, Charlotte Olympia, M.i.h Jeans, Maria Kastani, Hikari Yokoyama and many more.
PR and MarketingAmanda Wakeley
Jan 2018 - Nov 2018London, United KingdomInternship
Working as an intern in the Wakeley marketing team allowed me to work on brand and press events including two London Fashion weeks and many brand launches from start to finish. Daily tasks included sample trafficking including VIP and press requests, press credit trafficking ensuring the marketing executive could focus on bigger things. Other responsibilities: - Researching and proposing new ideas and concepts for social media content and brand events. - Assisting in the organisation of every aspect of LFW as well as campaign, lookbook and street style shoot preparations - Upkeep of secondary social media channels such as Pinterest and Facebook. - Working closely with the Digital team, E-Commerce team and Retail store teams on online and offline customer acquisition initiatives. Throughout my time here, I have greatly improved my multi-tasking and organisation skills due to working in a very enjoyable, fast-paced environment. My strong ability of being able to come up with out-of-the-box solutions and solve problems has allowed me to not only learn from my mistakes, but also succeed at everyday activities and those distinctively alternative. My time at Wakeley was truly educational, I am not afraid of hard work and responsibility which allowed me to take on real responsibility so I very quickly became an equal in the Wakeley team. After 6 months, I was offered a paid position until November 2018 after which I had to prepare to head back to university.

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Skills

• Digital Marketing
• Sample Coordination
• Event Management
• Research Projects
• Social Media
• Press Relations
• Marketing

Education

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Fashion Design and MarketingNorthumbria University
Sep 2016Newcastle upon Tyne, United Kingdom
A four year degree in fashion design and marketing including a placement year allowing to develop creative, intellectual and practical skills while exploring fashion, not only from an aesthetic and technical understanding of garment design and construction, but also through an understanding of products, lifestyle and culture that surrounds us allowing me to be industry ready right after graduation.