Over 13 years digital production, creative and strategic planning experience. Proven track record working with Fortune 500 organisations producing successful and award-winning consumer experiences across digital channels and mediums. I’ve always believed that science and data can trump assumption and when carefully applied to creative, that is the conduit to successful work and human participation into campaigns, stories and experiences so that is always at the forefront of my discussions with clients and/or creative teams. Not content with online mediocrity, I like php, pen & ink, and carefully organised chaos. I’m a seasoned Head of Digital and passionate for developing and driving a rich understanding of digital, mobile, social and emerging technologies / experiences that enable brands to execute bleeding-edge interactive work and enhance the interaction around their brand.