I'm a growth marketer dedicated to driving revenue and pipeline opportunity to support great ideas. Using a fractional head of marketing approach, I specialize in creating and executing strategies that lead to business success.
Let's work together to build a plan primed for success, and ensure your business goals reach new heights!
Work history
T
T
Event Marketing ManagementTembo Impact
London, United KingdomFreelance
•Strategy and execution of event marketing campaigns for Tembo’s portfolio of clients,including Farnborough International, UFI, AiMed, and EMAP.
•Creation and execution of growth strategy to scale event businesses
•Strategy build and management of visprom and exprom campaigns, to drive visitorand exhibitor registration.
•Reporting regularly on campaign performance, management of campaignsthroughout the week consistently optimizing
•Strategy and execution of paid search, paid social and paid display campaigns,driving registrations and increasing site traffic
•SEO strategy and management for event organizers in lead generation ramp-upcampaigns
•Including keyword research, backlink audit and strategy, and content
•Content creation for organic social to raise brand awareness for event
•Average 70% increase in visitor registration, resulting in £500,000+ revenue
I
I
Field Marketing ConsultantIron Mountain
London, United KingdomFreelance
• Increase brand awareness and establish organisation as industry leader through the launch of high-profile online event and campaign, Physical Meets Digital (PMD) internationally
• Manage and monitor the recording of sessions used during webinar; over 20 industry experts both internal and external
• Work with sales organisation to record and edit PMD sessions, as well as video demos to be used both internally and externally
• Manage and monitor the recording of sessions used during webinar; over 20 industry experts both internal and external
• Work with sales organisation to record and edit PMD sessions, as well as video demos to be used both internally and externally
• Increase brand awareness and establish organisation as industry leader through the launch of high-profile online event and campaign, Physical Meets Digital, internationally
• Manage and monitor the recording of sessions used during webinar; over 20 industry experts both internal and external, including the CEO of Iron Mountain, William Meaney
• Work with marketing team on social media strategies to exceed following target of 1,000 connections LinkedIn through promotion and creation of video content for virtual event Physical Meets Digital
• Assist the marketing team in partnership with marketing agency to create unique direct mail campaigns
• Foster relationships with high-level clients by leading meetings surrounding the
Physical Meets Digital event, and the Zoom platform
• Establish Iron Mountain as innovative leader in industry, in digital transformation, through creation and edit of both videos for social media, and pre-recorded presentations of high-profile Iron Mountain employees and customers
• Create benchmarks for future events, and track the success of Physical Meets Digital, by reporting on registrants and data regularly to automation team, for use in the weekly newsletter
• Maintain relationships with current customers, and attract relationships with industry experts, through collaboration and creation of unique direct mail campaigns, in partnership with external marketing agency
• Winner of company-wide Play to Win Award for Physical Meets Digital event
• Increase awareness on workplace safety through creation of messaging and copy, launching internal campaign promoting employee health and well-being: #StretchAndFlex Challenge, on Yammer
• Worked with the team to increase of search rankings by optimising UKI company website’s content and pages; delegate and suggest actions for new content placement within the site
• Assist the marketing team with the Speak Up campaign, and helped to organise pieces and content to use
• Member of Tiger Team to create and launch internal virtual training and education program
+ Show more
Skills
- Project Management
- Marketing
- Marketing Strategy
- Growth Strategy
- Growth Hacking
- SEO
- Paid Media
- Email Marketing
- Strategy Consulting
- Strategy Development
Education
N
N
Bachelor of Commerce (Marketing)Nanyang Technological University
- Singapore
Marketing concentration, abroad term
E
E
Bachelor of Commerce (Marketing)Esdes Business School
- Lyon, France
Marketing concentration, abroad term
+ Show more