I am the founder and managing director of Placematters ltd. a specialist place and destination brand strategy agency, set up in 2012. We work for countries, cities, towns, regeneration agencies, developers, attractions. Our clients are currently in the UK, Costa Rica, Sweden, Paraguay, Andorra, Latvia and Ireland.
Work history
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Managing DirectorPlacematters Ltd
East Grinstead, United KingdomFull Time
Placematters is a place and destination brand strategy consultancy. We advise countries, regions, cities, regeneration agencies, developers, tourist promotion agencies and attractions on brand strategy and brand-led marketing strategy. We also advise on brand management and delivery.
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DirectorColliers International
- London, United KingdomFull Time
I worked for Locum Destination Consulting (a subsidiary of Colliers) then for the Destination Development Team, which I co-led. I worked on place and destination development strategies for tourist attractions and mixed use developments in the UK, China, Malaysia, Portugal, Russia, Saudi Arabia, Singapore, Spain, Taiwan and the USA.
Skills
- Strategy
- Marketing
- Analytics Research
- Brand Consultancy
- Brand Architectue
- Brand Activation
- Brand Books
- Brand Concept
- Brand Development
- Brand Engagement