I have completed a degree in Applied Sciences at Parsons School of Design, followed by a Master of Arts in Strategic Fashion Marketing at the London College of fashion. I have also completed more than 3 years of extensive experience within the fashion industry, including the successful setting up and running of my own handbag line. I specialize in marketing and fashion buying with a key focus on trend analysis and consumer awareness. I have developed a profound interest in the fashion industry through my professional and academic experience and have proven to be a highly creative, organized and energetic individual with excellent communication and negotiation skills. I am commercially aware of the fashion industry, have business acumen, product knowledge and strong trend awareness.