About me
I’m a multidisciplinary designer with skills in branding & visual identity, packaging design, illustration, and digital design focused on delivering delightful experiences.
My passion for design comes through my work grounded in storytelling, a deep understanding of typography, layout, colors, and meticulous attention to detail.
I'm a strong believer that design is about the narrative and conceptual thinking made visible in addition to aesthetics
As a creative, I am proactive, versatile and engage my skills of problem-solving, along with attributes of curiosity, and objectivity to push my boundaries of creative expression.
Projects
- Mangoe Mania!Summers are incomplete without mangoes! True Indian summer can only mean one thing….eat mangoes, then eat some more and repeat :) I love illustrating day-to-day things and thought it would be nice to do something about mangoes, brings back so many amazing childhood memories, be it eating mangoes the messy way or drinking mangoe shakes/lassi/squash - truly the best kind of life ✨
- MONA hates CORONAHand-drawn illustrations for MONA, a movement to support business owners, restauranteurs, and their employees. For any business owner and restaurant looking to open or expand in NYC that chooses to work with MONA to find their space, MONA will contribute a portion of the value of their brokerage fees back to the business owner and the remaining allocation into ROAR’s Restaurant Relief Fund. They were looking for fun and simple illustrations to highlight the amazing initiative by MONA. You can
Projects credited in
- HOW TO BUILD A CAREER IN THE CREATIVE INDUSTRIES - FREE GUIDEA FREE careers guide jam-packed with resources, advice, and inspiration to help YOU build your creative career, created with The Gallyry and designed by Malini Rao ✨The first part of this guide will provide you with links to sites and resources for job hunting, training, and networking. ✨The second part of this guide will get you inspired through invaluable advice straight from those who are working in amazing jobs across six different creative career paths Featuring: Zoé Whitley, Director13
Work history
F
F
Graphic DesignerFreelance
Horsham, United KingdomFreelance
I have worked across businesses on projects such as branding & visual identity, illustration, packaging & social media, helping clients build meaningful brands.
Clients include: Baskin-Robbins At Home, I Like Networking (global networking & mentoring platform), FCS Talking Therapies (mental health charity), Becky Namgauds (London-based Choreographer), and entrepreneurs/small business owners.
-Crafting conceptual visual identities for brands across multiple channels
-Crafting conceptual visual identities for brands across digital and print media
-Creating and working with brand guidelines to produce accurate and on-brand promotional material
-Creating custom illustrations, elements, icons, and patterns for brands
-Applying UX/UI methodologies to translate user needs into meaningful user journey flows and UI designs
-Conducting market research, competitive analysis, and creating user personas
-Animating brand assets using After Effects and Adobe Xd
Design InternJones Knowles Ritchie
- London, United KingdomInternship
* During my internship at JKR, I worked on live project briefs engaging in branding & identity, packaging design, typography, and illustration for global clients such as Kraft Heinz and M&M’s
* Specialised in UI/UX for 3 weeks, enhancing my skill to create user-centric digital experiences applying best-in-class design practices. I gained a strong understanding of typography, layout grids, responsive design, and information architecture including the use of design tools like Figma and Adobe Xd
* I worked across copywriting, motion, strategy, 3D, and learned to handle client briefs while getting familiar with Adobe software like After Effects, Dimension, etc.
* For the final project, as a team of 4 interns we pitched our own design campaign to Heinz. We collaborated to solve a business challenge being faced by Heinz and were responsible for brainstorming ideas, conceptual thinking, and designing creative assets for the campaign.
Skills
- Brand Design
- Branding Identity
- Brand Strategy
- Brand Messaging
- Design
- UI Design
- Visual Storytelling
- Copywriting
- Illustration
- Concept Design
Education
Short course in Strategic Branding, Identity and Brand experienceCentral Saint Martins (UAL)
- London, United Kingdom