QuestionsProjectsExperienceTeam

Work history

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Media DirectorIdahoan
Apr 2020 - Jul 2020Idaho Falls, United StatesFreelance
- Researched and developed media plan/execution for a 12-month national campaign ($10mm budget) - Used MRI database to identify consumer attitudes and behaviors for target audiences - Implemented digital, OOH, and nontraditional media methods based on detailed target audience - Pivoted focus from the “packaged potato” category (currently 90% market share) into the “side dish” category
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Retail SpecialistCuyana
Apr 2019 - Sep 2019Los Angeles, United StatesPart Time
Branding Events: - Simultaneously educated clients on the brand’s history, founding principles, and philosophy while maintaining a focused sentiment at events for: Honest Beauty, Girl Boss, and Shani Darden Skin Care - Hosted multiple events alongside the Cuyana co-founders; such as: in-house PR product launches and brand awareness events with a central theme of embracing modern women In-Store Responsibilities: - Drove customer retention through managing client-relations; resulting in consistent outperformance of monthly sales targets - Managed customer outreach/engagement through emailing invitations to in-house events such as: product releases, fireside chats with co-founders, and celebrity speakers/appearances

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Skills

• Adobe