Work history
M
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Creative Director / ProducerMcCann/Craft ww
London, United KingdomFull Time
Coordinating teams, ensuring integrity of creative concepts from inception to completion
Fostering a collaborative working environment, mentoring to encourage growth and development
Working closely with post-production teams, providing precise creative feedback and direction
Nurturing relationships with stakeholders from agency and clients
Driving efficiency by streamlining workflows through automation and AI technologies
Researching and art buying assets to elevate the brand's visual identity
Allocating projects based on team capacity and skills and ensure high-quality content delivery
Managing workflows, contracts, scoping new projects and estimating costs
Establishing procedures for brand consistency and approvals
I
I
Art DirectorInk Global
- London, United KingdomFull Time
Clients: Qatar Airways - Collaborating with Boucheron, Ralph & Russo, Hermes, and Four Seasons Hotels, Brussels Airlines
Partnered with luxury brands to develop bespoke content for both Middle Eastern and global markets.
Led creative teams in pitching and executing destination-focused campaigns, from concept to final delivery.
Commissioned illustrators and collaborated effectively with partner agencies, ensuring clear, concise communication, whilst maintaining premium quality.
Managed the design and production of press kits, media invitations, and promotional materials, ensuring consistency with brand messaging.
Directed packaging design for a variety of products, collaborating with production teams to ensure feasibility and cost-effectiveness.
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Skills
- Print Design
- Art Direction
- Design
- Shoot Management
- Shoot Organisation
- Shoot Planning
- Shoot Production
- Arranging Shoots
- Campaign Shoots
- Coordinating Shoots
- Directing Shoots
- Fashion Shooting
- Location Shoots
- Photography Shoots
- Adobe Creative Suite
- Shoot Management
- Shoot Organisation
- Shoot Planning
- Shoot Production
- Arranging Shoots
- Campaign Shoots
- Coordinating Shoots
- Directing Shoots
- Fashion Shooting
- Location Shoots
- Photography Shoots
- Adobe Creative Suite
- Production
- Production Budgets
- Production Admin
- Production Co-ordination
- Commercial Production
Education
BA (Hons) DesignGoldsmiths, University of London
London, United Kingdom
First class
C
C
Foundation Studies in Art DesignCoventry University
- Coventry, United Kingdom
Pass with Distinction