About me

Hi everyone! I'm Manfred a Creative Supervisor and an Art Director based in Madrid. I’m currently a Creative Supervisor in Gyro: Madrid. For over 8 years, I have done creative work for multiple clients such as Heineken, UNICEF, Phillip Morris, Microsoft, Ron Barceló, Hendrick´s Gin, HP,… among many others. While working in the advertising industry, I have also worked on creative personal projects. I have always been passionate about crafting concepts and ideas to solve communication challenges. I believe in creating ideas with a holistic vision and with a global approach to building relevant brands for our society. I work hard to create ideas that will move people forward. I consider myself a methodical Art Director with special attention to detail. I’m constantly researching the latest trends and artistic methodologies and always looking to discover emerging artists around the world.

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Projects

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  Tweet Cover FestHeineken, as a proud sponsor of the best music festivals in Spain, wanted to go one step further to have a presence on social media. This is how “Tweet Cover Fest” was born, a music festival on the world's largest stage: Twitter. A multi-festival event where Heineken hosted the world’s first sung tweet music festival.
• Who is your father?What if your father wasn’t your only father?? According to the British Medical Journal after a successful sports event, the birthrate increases up to 16%, unleashing a baby boom effect. Therefore football successes increase something more than just the passion amongst its fans and a lot of children grow up without knowing that their real parents were not the only responsible for them to be here today. An authentic “Baby Goal” that turns a lot of players into football fathers.
• Por todos mis compañeros“Por todos mis compañeros” is the first social movement starring children. A challenge to raise awareness and lead a conversation about children and their rights with the objective of increasing UNICEF members and raise funds to make things happen.
• Stay HomeA series of illustrations that I did during the Covid-19 health crisis. Staying home was the recommendation of health and government institutions and this is how I tried to spread the message through the illustration.
• Gyro to Agile“Gyro to Agile” is a design project for gyro: Madrid to build a brand image in its internal program to implement its new way of working as an agile methodology company.
• Never too late to change“Never too late to change” is an online spot made for the electoral campaign of the General Elections for the Government of Spain of Unidos Podemos on 26-J. A commercial that aims to reach those who find it difficult to change their vote, the elderly.

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Work history

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Creative Supervisor and Art DirectorGyro Madrid
May 2017Madrid, SpainFull Time
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Creative Supervisor and Art DirectorGyro Madrid
May 2017Madrid, SpainFull Time
Creative Supervisor and Art Director. I have been supervised the creative work and the gyro: Madrid's creative teams since 2017. Also, I have been worked on creative proposals for UNICEF Spain, Google, Hp, Phillip Morris,...

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Skills

• Creative Concepts
• Strategic Thinking
• Art Direction
• Creative Art Direction
• Creative Advertising
• Design
• Advertising Artwork
• Conceptualisation
• Team Management

Education

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Creative AdvertisingThe atomic Garden Ma
Feb 2013 - Jul 2013Madrid, Spain
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Advertising Public RelationsUniversidad Francisco de Vitoria
Sep 2007 - Apr 2012Madrid, Spain

Awards

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Gold Best Print - Nonprofit Public Service / Por todos mis compañeros / UnicefFestival Internacional de Comunicación Infantil El Chupete
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Gold Best Film Production / Por todos mis compañeros / UnicefFestival Internacional de Comunicación Infantil El Chupete

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