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• In charge of VARVANI’s Online Brand Presence (YouTube, Facebook, Instagram, Twitter), as well as paid social and AdWords campaigns • Developing engaging video content for VRAVANI’s clients • Consulting VARVANI’s clients in their digital strategies: Developing and establishing cross-media campaigns with clients from various industries: ? Automotive (Jaguar, RangeRover, Vauxter, Honda, GM), Fashion & Beauty (Pantene Pro V, Textilwirtschaft, Primark, Nudie Jeans), Media (ZDF, NTV, Axel Springer), Culture & Arts (Städel Museum, Schirn Museum, IHK), Travel & Hospitality (Lufthansa, Rocco Forte Hotels, Steigenberger Hotels), Electronics (Samsung, Gesipa), Food and Dinnerware (Edeka, Tupperware, Leonardo) ??
• Gained a deep understanding about media markets and economies and thus the fast changing landscape of media, in respect the important role of social networks and its influences on current business models. • Master dissertation: Analyzed to what extend social media (YouTube) disintermediates traditional media by attracting advertising revenue. • Developed and managed a social media campaign in a team of 6. Through the implementation of various social media strategies the views increased by 800 per cent within three weeks. • Composed business plans, market analysis and scenario plans. Wrote an impact analysis on relationship marketing strategies and social TV, composed a marketing plan on Spotify and developed a management and a change management plan for the German public broadcaster ZDF. • Participated in a start up competition in front of the “dragon jury”.