Manuel Erard
Available

Manuel Erard

Brand & Digital Transformation, CX, Product & Service Design | Client Partnerships and Strategic GrowthLondon, United Kingdom
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Manuel Erard
Available

Manuel Erard

Brand & Digital Transformation, CX, Product & Service Design | Client Partnerships and Strategic GrowthLondon, United Kingdom
About me
(EN) A seasoned professional in strategic client services, growth and strategy, with over a decade of experience across automotive, luxury, healthcare and financial services. I've led innovative digital and brand transformations, customer experience programmes, product launches, integrated marketing initiatives and activations for global brands like Aston Martin, Jaguar Land Rover, Novartis and NatWest, leveraging expertise gained working at creative and technology agencies within Publicis and WPP, and management consultancies such as Oliver Wyman. (IT) Professionista esperto nei servizi clienti strategici, nella crescita e nella strategia, con oltre dieci anni di esperienza nei settori automobilistico, del lusso, della sanità e dei servizi finanziari. Ho guidato trasformazioni innovative di brand, programmi di customer experience, lanci di prodotti, iniziative di marketing integrate e attivazioni per marchi globali come Aston Martin, Jaguar Land Rover, Novartis e NatWest. La mia esperienza si basa sulle competenze acquisite lavorando in agenzie creative e tecnologiche all'interno di Publicis e WPP, nonché in società di consulenza manageriale come Oliver Wyman. (FR) Plus de 10 ans d'expérience en accompagnement client dans leur croissance et stratégie digitale, avec une expertise dans les secteurs de l’automobile, du luxe, de la santé et des services financiers. J'ai dirigé des transformations de marque innovantes, des programmes d'expérience utilisateur, des lancements de produits, ainsi que des initiatives et activations marketing intégrées pour des marques telles qu'Aston Martin, Jaguar Land Rover, Novartis et NatWest. Mon expertise s'appuie sur une expérience acquise au sein d'agences créatives et technologiques du groupe Publicis et WPP, ainsi que dans des cabinets de conseil en management tels qu’Oliver Wyman.
Projects
  • [AML] Redesigning Aston Martin Lagonda's Digital Experience Platform
    [AML] Redesigning Aston Martin Lagonda's Digital Experience PlatformAt Wunderman Thompson UK, we collaborated with Aston Martin Lagonda to achieve a pivotal milestone in their digital transformation: a complete website redesign and rebrand, aligned with their broader business repositioning at the intersection of ultra-luxury and high-performance. This cutting-edge digital experience not only elevated the brand’s online presence but also established a solid foundation for future digital initiatives. From discovery to market launch, the project was delivered in j
  • [FORD] D-Ford: Innovating Vehicle Customisation
    [FORD] D-Ford: Innovating Vehicle CustomisationFord came to Ostmodern with a strategic challenge, to address shortcomings in the modification of commercial vehicle fleets. We began with a business challenge and ended up designing, testing and overseeing the implementation of new software that makes the upfitting of vehicles much easier. https://www.ostmodern.co/work/ford
  • [VW] Your Volkswagen ID Owner Stories: Celebrating car love, lifelong friendships, and the leap to electric living
    [VW] Your Volkswagen ID Owner Stories: Celebrating car love, lifelong friendships, and the leap to electric livingVolkswagen ID Family – Amplifying authentic ID.4 owner experiences through a digital-first campaign, expanding our initial work to the ID family for website storytelling purposes
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Work history
    BYND logo
    BYND logo
    Account Lead and EU Client Growth DirectorBYND
     - London, United KingdomFreelance
    Ostmodern logo
    Ostmodern logo
    Freelance Account DirectorOstmodern
     - London, United KingdomFreelance
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Skills
  • Account Handling
  • Workshop Delivery
  • Facilitating Workshops
  • Client Management
  • Finance Management
  • Agile Design
  • Agile Development
  • Delivery
  • Commercial
  • Production
Awards
    S
    S
    EMEA Ultimate Experience AwardSitecore Experience Awards
    Aston Martin, in partnership with WPP agencies including Wunderman Thompson UK and Design Bridge and Partners, has developed a platform that brings together Aston Martin real estate in one place, providing a consistent, flexible, and transparent customer experience.