Over the past 10 years, I have gained diverse experience across the agency spectrum, from traditional agency models to consultancy-driven professional services that integrate creative capabilities.
My roles have encompassed strategy, account and client management, project management, and agile, end-to-end delivery of transformational initiatives, including websites, campaigns, and other projects. I have driven growth by leveraging design-thinking methodologies to identify challenges, develop tailored design solutions, and uncover opportunities to expand value for clients and their businesses.
I have worked closely with client teams and senior stakeholders to gain a deep understanding of their challenges, co-creating solutions that address their core business needs while fostering long-term partnerships and identifying areas for mutual growth.
I thrive on building meaningful relationships and fostering trust by taking a holistic view of the client’s business, developing a strong understanding of their industry, and facilitating discussions that deliver tangible value and drive sustainable growth.
Projects
- Creating a digital experience platform for Aston Martin Lagonda GlobalAt Wunderman Thompson UK, we collaborated with Aston Martin Lagonda on a pivotal milestone in their digital transformation journey, leading the delivery of a fully redesigned and rebranded website. This project resulted in a best-in-class ultra-luxury digital experience that not only elevated the brand's online presence but also established a strong foundation for future digital initiatives. The end-to-end, multi-faceted project was completed in just 7 months, from discovery to market delivery,
Work history
Account Lead and EU Growth DirectorBYND
- London, United KingdomFreelance
I was part of the Client Strategy team at Beyond, a design agency helping brands and businesses make progress by improving their customer experiences (https://www.bynd.com/) ⤵️
• Collaborated with a Swiss pharmaceutical company on a wide array of transformative digital initiatives, including developing and implementing a comprehensive service offering to support the large-scale delivery of complex medicines.
• Co-lead of BYND's Healthcare Vertical, responsible for driving EU growth and new business initiatives.
• Represented BYND on Next 15's HealthTrack platform - a group-wide platform for healthcare industry insights, discussions, and networking.
• The role concluded as BYND transitioned to a new strategic direction.
Freelance Account DirectorOstmodern
- London, United KingdomFreelance
A short-term engagement/contract to join a newly established Client-Service unit at Ostmodern ⤵️
• Engaged in a short-term assignment to support Ford's Human-Centered Innovation lab, D-Ford, in designing and delivering a new vehicle up-fitting approach to the market.
• My responsibilities were then extended to partner with Paramount on a fast-channel innovation stream, supporting the UK My5 team to redefine the product proposition.
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Skills
- Account Handling
- Workshop Delivery
- Facilitating Workshops
- Client Management
- Finance Management
- Agile Design
- Agile Development
- Delivery