An energetic, creative and resourceful Communication and Digital Media Professional with significant international experience (France and Italy) in Journalism, Press Communication, Public Relations and Digital Marketing for a variety of prestigious companies. Particularly well-versed and experienced in creating and delivering high profile content based on target audience fit and Brand’s positioning within the Fashion, Luxury and Hospitality/Fine Dining industries. I am currently looking to join a dynamic international company that is keen to recruit a talented professional to work on challenging and interesting press and online communication projects.
Work history
Marketing Executive
- ItalyFull Time
* Under the supervision of the Communication Manager and the Sales & Marketing Manager: developed and executed marketing strategy to increase retention and brand awareness while maintaining consistency through the different channels in alignment with business goals
* Created digital content across a range of online media, including official website, social media and newsletter for a total of 8057 online community members
* Managed productive suppliers, partners and prestigious clients’ relationships during co-branding activities – these included Dolce & Gabbana, La Perla, Ginori, Fendi, Swiss Perfection, Ladurée and Roy Rogers’
* Led project and events coordination activities, liaising with both local and international press, successfully acquiring great task delegation and deadline management skills
* Demonstrated excellent communications and copywriting skills for both web and press media
* Actively supported the communication activities of a major FENDI Gala Cocktail Party and Dinner for VIPs, Fendi’s Senior Management and Press representatives (about 500 attendees), increased international sales by £5,000 due to ad hoc accommodation packages offered during the event. The event gained
international exposure in main foreign magazines and newspapers such as The Telegraph Luxury, La
Repubblica and Sunday Times Travel.
* Managed suppliers and creative agencies during the creation process of promotional advertising materials
aimed at related Spa beauty treatments and barter agreements
* Recognised by clients and suppliers for my impeccable communication style and high level of professional
competence
Skills
- Fluent French
- Italian
- Social Content Strategy
- Article Writing
- Content Websites
- Content SEO
- PR
- Digital Advertising
- Digital Communications
- International Press
Education
MA Communications Journalism
- Rome, Italy