About me
A creative director, designer and art-director with a focus in branding and brand experience, product campaigns, editorial design and retail experiences across digital, print and the physical environment.
Over the last 15+ years I’ve had the pleasure working with brands including Nike, Converse, Punkt, Dior, Girl Effect, Victorinox, EMI Records, Sonos, Universal Music, the ICA, Nokia, Working Title Films, Royal Academy of Arts + many more.
I believe in a genuine and collaborative leadership approach, working closely with inter-disciplinary teams and treating each client and project with a devoted amount of attention to create imaginative and engaging experiences.
Beside my agency experience, I’ve been teaching BA design students at the London College of Communication (UAL) and Ravensbourne University and I’ve worked in Rwanda for Girl Effect. I also hold a Masters degree in Landscape Architecture.
I’m passionate about design as a transformative force – for people, communities and planet.
I am interested in freelance work, commissions and collaborations. Please get in contact as I'd love to hear from you.
Branding
Typography
Digital
Environmental
Art direction
Retail Environments
Packaging
Printed literature
Magazine design
Websites
Film
Animation
Exhibition and Wayfinding
Projects credited in
- Courier: The Design IssueIn Issue 24, Courier tackles the business of design. We explore how online retailer Made became a furniture industry heavyweight, and how a young Norwegian company is revitalising industrial manufacturing facilities. We delve into the complexities of copyright, and meet a Sao Paulo-based ceramicist.15
Work history
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Creative DirectorEarth Creative Strategies
- London, United KingdomFull Time
Corporate branding and brand positioning for brands, programmes or services with a social or environmental sustainability focus. As Creative Director I was leading creative teams from ideation through to production. I was in charge of reviews and recruitment of creative staff. I was conducting workshops and presenting to clients and was involved in everyday planning and workflow of projects.
Output included websites, film and animation, brochures & comms campaign assets.
Clients included: Primera, The Smart Fund, ADP, Shell NXplorers, Shell Access to Energy, Clarion Housing, Creek Capital
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Art DirectorCourier
- London, United KingdomFreelance
Art-director of the bimonthly magazine reporting on modern business.
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Skills
- Typography Design
- Creative Art Direction
- Storyboarding
- Strategic Branding
- Editorial Design
- Print Design
- Mentoring
- Retail Design
- 2D 3D
- Brand Identity
Education
Awards
Best in Book (Creative Review Annual 2004)Creative Review
Silver Award Nomination – Dave Clarke album packagingD&AD
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