A highly driven and motivated Master of Art graduate focused in Luxury Brand Management from the University of Southampton. Has a broad knowledge of in the retail and luxury fashion industry with experience in roles such as, sales, operations, marketing, PR, global communications, social media and events with an excellent approach at customer service. My previous experience working within wholesale and luxury brands allowed me to develop an interest in learning and expanding my knowledge in wholesale and e-commerce roles.
Work history
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Social Media and Content Creation FreelancerFreelance
Bath, United KingdomFreelance
- Freelance brand consultant primarily focusing on content creation whilst designing and launching a strategy to increase engagement and maintain consistency with visual communication and brand promotions.
- Produced content such as, animations, reels and product promotions using Adobe Cloud, Instagram and Canva to specifically cater to the desires of targeted consumers.
- Clients include a home wear brand launch through Instagram, where I was responsible for content creation and designing a launch strategy plan; another client include a Pilates Studio based in Somerset, where I increased engagement by 97%, reach by 201% and followers by 30%.
- Keeping up to date with the latest digital trends and providing recommendations for innovative digital content.
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Sales and Operations AssistantKalmar Lifestyle
London, United KingdomFull Time
- Initially a one month internship, I was kept on to assist all aspects of the business including Sales, Operations, Marketing and PR; allowing me to immerse in all parts of the business.
- Responsible for the brand’s website development, stock availability, sizing accuracy and SEO using Shopify.
- Responsible of stock count and distribution to VIP clients and global retailers through Zedonk, whilst maintaining constant communication with the warehouse and logistics companies such as DHL and Fedex.
- Assisted with the preparation for London and Paris Fashion Week, photoshoots, product launches and VIP events.
- Played a key role in developing a pop-up store at Eccleston Yards in December 2018, where I assisted elite clients.
- Assisted in buying appointments as well as amplified our stockists by identifying and reaching out to potential global stockists/retailers.
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Skills
- Wholesale
- Social Media Marketing
- Logistics Operations
- Adobe
- Visual Communication
- Zedonk
- Time Management
- Numerical Skills
- Management
Education
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MA Luxury Brand ManagementUniversity of Southampton
- Southampton, United Kingdom
Specialised and refined my understanding of luxury strategies, luxury marketing and branding. Developed a deeper understanding of luxury historical approaches whilst proficiently adapting strategies in order to respond to the changing environment.
Key modules included:
- Principles of Luxury Brand Management and Marketing
- Historical and Contemporary Issues in Luxury
- Marketing in the Digital Age
-Visual Culture
- Strategic Luxury Brand Management
- Research project/ dissertation in luxury semiotics and sociocultural importance.
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BA (Hons) Fashion Marketing and ManagementUniversity of Southampton
- Southampton, United Kingdom
Gained and demonstrated understanding and application of customer relationship management, e-commerce, supply chain management, buying and merchandising. Acquired transferable team-working skills as well as digital and visual communication with applications to develop strategies and innovative business models.
Key modules included:
- Consumer Behaviour Buying & Merchandising
- Fashion Chain Management
- Design Futures
- Digital Fashion Commerce
- Supply Chain Management
- Strategic Issues in Fashion
- Research project/ dissertation in the mutualistic relationship of counterfeits & Gucci
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