About me

In early 2019 I relocated from my home in South Africa to the enchanting and wondrous creative hub of Amsterdam to pursue a career in the world of design and advertising. I bring 8 years of new business development and account management experience to agencies specialising in brand building. My value is in helping my clients solve business problems through services my agency offers. Alongside my commercial experience, I have project managed a wide range of online and offline campaigns for brands across various industries within South Africa, US and EU markets. My project management experience includes the creation of: - Brand strategy & identity design - 360 advertising campaigns print, radio, OOH and digital - Activations, exhibitions and events - POS material - Print production like corporate brochures, product catalogues - Editorial / magazine - AV projects corporate and social media videos - Social media campaigns - Influencer marketing campaigns - Website development - App development Since the Covid-19 pandemic came into full effect, my aim has shifted to helping creative specialist SME’s, locally and internationally to find and connect opportunities to keep doing good business.

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Work history

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Business DeveloperSelf Employed
Feb 2020Amsterdam, NetherlandsFreelance
In these unprecedented times, my MO is to empower small to medium sized design & advertising agencies with an optimistic, future oriented mindset by improving effectiveness and zeroing in on the fundamentals. With a plan of action, I help clients rethink their approach to new business - from adjusting their sales strategies for business survival to shifting focus on more inbound marketing to diversify lead generation efforts. My vision and objective is replenishing sales pipelines, retaining client relations and keep business as usual in unusual times.
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Brand Partnerships ManagerIMA
Apr 2019 - Oct 2019Amsterdam, NetherlandsFull Time
Responsible for the continued success of key account Booking.com, I managed the development of global influencer marketing campaigns, all performance driven. Collaborating with a talented team of digital marketers, workflows included creative ideation, social media strategy optimising KPI's for best results, proposal creation, budgeting and legal contracts. During my tenure, I achieved 162% of my sales target, maintained client relations and participated in challenging negotiations. Primary focus was driving traffic, conversion and awareness via multi-layer influencer strategies on Instagram.

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Skills

• Business Development
• Sales
• Account Management
• Project Management
• Research Insight
• Inbound Marketing
• Budget Proposals
• Client Proposals
• Prospecting
• Lead Generation