Marc Gosschalk

Consultant: Insights, Marketing & Community Engagement

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About me

 

I wear two metaphorical hats. On the one hand, my career has led me to become a specialist in insight-driven digital marketing: from how data and insights are produced, interpreted, packaged, shared and sold; to how they are used effectively by media agencies, publishers, brands and tech companies. On the other hand, my desire to meet, innovate and collaborate with passionate and creative people in exciting environments is reflected by the community connections agency I founded, Hackney Roots. These two passions are rooted in a creative and analytical mindset, with strengths in insights, partnerships, innovation, communication, community engagement and events. I also enjoy a chat - please feel free to get in touch.

Skills

 

  • Creative
  • Analytical
  • Partnerships
  • Insights
  • Research
  • Friendly
  • Events
  • Connecting
  • Problem Solving
  • Numerate

Work history

Currently

Founder / Executive

Hackney Roots

Sep 2015
  • Hackney, London E9, UK
  • Freelance
  • Managing the development of a community connections agency, which helps people to find and pursue their passions and connect with the community. Involves: - Creative consultancy: Sharing experience, ideas and connections with the people and projects I like. Committee member of Unltd’s Hackney Champions Network. - Community networking: Bringing together 200+ organisations promoting collaboration, culture, community and social enterprise. - Events and communications: Created and organised three collaborative community festivals in 2016: re:generation Project, Africa Week Dalston and Rio in Dalston

2015

Marketing Manager

AdTruth / Experian

Apr 2014 - Jul 2015
  • London, UK
  • Full Time
  • Helped establish AdTruth’s reputation as the leading technology in online audience identification and profile management. Involved: - Partnerships and collaboration: including establishing AdTruth as a member of the IAB Policy Committee - Product marketing, research and insights: including leading the product marketing integration between AdTruth and parent-company Experian - Events and communications: Responsible for AdTruth’s original presence at IAB Engage and MWC, and for press features including The Guardian and The Economist

2013

Senior Insight Analyst

Somo

Feb 2013 - Nov 2013
  • London, UK
  • Full Time
  • Working across strategy, media and data science teams to help the largest full-service mobile agency ‘lead with knowledge’. Involved: - Data management: Managing and curating third-party and internal data and leading integration into data visualisation software Tableau - Research and insights: finding and presenting insights, case studies and market reports - Knowledge share: creating and maintaining the internal knowledge sharing Wiki

2013

Senior Insight Analyst

comScore

Nov 2008 - Jan 2013
  • London, UK
  • Full Time
  • Primarily responsible for Video Metrix - the leading online audience measurement tool - in Europe, which tripled revenues in 2 years and became the IAB’s official measurement currency - Partnerships and sales: developing relationships with the likes of BBC, ITV, Channel 4, Yahoo!, leading media agencies and the IAB - Product marketing, research and insights: developing internal collateral, working with the PR team and representing comScore at events and conferences - Product development, strategy and innovation: including managing the development and launch of VMX 2.0, and an innovation award for a new data collection methodology

2007

Marketing Analyst

Ipsos MORI

Oct 2006 - Jun 2007
  • Paris, France
  • Full Time
  • Designing questionnaires and interpreting both qualitative and quantitative insights to better understand and predict advertising effectiveness within their Paris HQ