I wear two metaphorical hats. On the one hand, my career has led me to become a specialist in insight-driven digital marketing: from how data and insights are produced, interpreted, packaged, shared and sold; to how they are used effectively by media agencies, publishers, brands and tech companies. On the other hand, my desire to meet, innovate and collaborate with passionate and creative people in exciting environments is reflected by the community connections agency I founded, Hackney Roots. These two passions are rooted in a creative and analytical mindset, with strengths in insights, partnerships, innovation, communication, community engagement and events. I also enjoy a chat - please feel free to get in touch.
Managing the development of a community connections agency, which helps people to find and pursue their passions and connect with the community. Involves: - Creative consultancy: Sharing experience, ideas and connections with the people and projects I like. Committee member of Unltd’s Hackney Champions Network. - Community networking: Bringing together 200+ organisations promoting collaboration, culture, community and social enterprise. - Events and communications: Created and organised three collaborative community festivals in 2016: re:generation Project, Africa Week Dalston and Rio in Dalston
Helped establish AdTruth’s reputation as the leading technology in online audience identification and profile management. Involved: - Partnerships and collaboration: including establishing AdTruth as a member of the IAB Policy Committee - Product marketing, research and insights: including leading the product marketing integration between AdTruth and parent-company Experian - Events and communications: Responsible for AdTruth’s original presence at IAB Engage and MWC, and for press features including The Guardian and The Economist
Working across strategy, media and data science teams to help the largest full-service mobile agency ‘lead with knowledge’. Involved: - Data management: Managing and curating third-party and internal data and leading integration into data visualisation software Tableau - Research and insights: finding and presenting insights, case studies and market reports - Knowledge share: creating and maintaining the internal knowledge sharing Wiki
Primarily responsible for Video Metrix - the leading online audience measurement tool - in Europe, which tripled revenues in 2 years and became the IAB’s official measurement currency - Partnerships and sales: developing relationships with the likes of BBC, ITV, Channel 4, Yahoo!, leading media agencies and the IAB - Product marketing, research and insights: developing internal collateral, working with the PR team and representing comScore at events and conferences - Product development, strategy and innovation: including managing the development and launch of VMX 2.0, and an innovation award for a new data collection methodology
Designing questionnaires and interpreting both qualitative and quantitative insights to better understand and predict advertising effectiveness within their Paris HQ