Projects credited in
- THE 2021 I LIKE NETWORKING MENTORING SCHEMEI LIKE NETWORKING is a platform that aims to support women and non-binary professionals looking for a career in the creative and cultural industry and those who already work in the field but feel stuck. The mentoring programme is international, which reflects the global creative sector. Mentees will be paired with a mentor for 4 meetings, over a 3-month period. In collaboration with their mentor, mentees will define their goals, finesse their skill set, and refine their CV. Additionally, ment
Work history
Digital Marketing Manager, EMEAIntrepid Group
London, United KingdomFull Time
Overseeing the digital marketing strategy and performance in the EMEA region at Intrepid Group, a certified B Corp and the global leader in delivering sustainable experience-rich travel.
• Achieved 43% YoY growth on total web revenue for the EMEA region in the first 6 months.
• Implemented and rolled out a new campaign workflow across the entire Marketing team.
• Introduced audience analysis methods and empowered the team to create data-driven marketing plans.
Oversaw digital and OOH advertising for The Lion King campaign in partnership with Disney.
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Senior Marketing Manager, Global StreamingSony Music International
- London, United KingdomFull Time
Overseeing the global strategy for Filtr, the biggest third-party playlisting brand available in various streaming services such as Amazon, Apple Music and Spotify. I also lead data-driven marketing campaigns, dealing with multiple stakeholders from Sony teams across the globes to streaming partners and brands.
- Developed within two months the first global strategy for Filtr which was shared with 50+ Sony offices across the world.
- Partnered with FIFA to create playlists for the 2018 World Cup.
- Led a seasonal playlist campaign across 32 countries generating +30M paid impressions and x6 increase in streams.
- Utilized SEO techniques to increase playlists streams up to x3 on Spotify.
- Helped Sony affiliates in their local playlisting strategy with an ongoing relationship with +30 countries.
- Mentored a digital marketing intern who was hired per the company within 10 months of his internship.
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Skills
- Digital Marketing
- Creative Strategy
- International Marketing
- Strategic Partnerships
- Project Management
- Data Analysis
- Online Marketing
- International
- Account Management
- Digital