Marcelo Cidral

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Excel
  • Final Cut Pro
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Social Media
  • Strategic Analysis
  • Copywiting
  • Digital Maketing
  • International Marketing

Work history

Currently

Marketing & PR Intern

Mary Katrantzou

Mar 2015
  • - Dealing with samples, shipments, events, social media platforms, PR coverage, among other responsibilities;

2015

Consultant

ADA Nik

Jan 2015 - May 2015
  • Management of the brand’s Tumblr and help with identifying online influencers for social PR campaigns;

2015

Consultant in Digital Media

Lucas Nascimento

Nov 2014 - Apr 2015
  • Consultancy in digital media for the Lucas Nascimento brand and management of its social media platforms;

2014

Marketing Analyst

YPSI Moda

Apr 2013 - Mar 2014
  • - Branding for fashion brands and planning of online/off-line campaigns; - Monitoring of social media profiles, websites and other online platforms; - Events planning;

2013

PR & Social PR

Lov-360i

Nov 2012 - Apr 2013
  • - Public relations: relationship with press offices and journalists, responsible for organization of events and monitoring of the agency’s social media profiles; - Social PR: responsible for selecting influential partners (bloggers and active people in social media) for campaigns for clients such as Sony, Cup Noodles and Toyota, besides facilitating and monitoring such partnerships;

2012

Copywriter

Lov-360i

Dec 2011 - Sep 2012
  • - Copywriter and content supervisor for BR Malls, one of the biggest shopping center chains in Brazil; - Community Manager for the same client.

2011

Online Marketing Analyst

Ogilvy & Mather Group UK

May 2010 - Jun 2011
  • - Community Manager and Content Manager for Burger King and Claro, managing their social media profiles and optimizing content and persona

Education

2015

Masters in Strategic Fashion Marketing

London College of Fashion

Aug 2014 - Aug 2015

    2014

    Digital Strategy

    Hyper Island

    Mar 2014 - May 2014

      2010

      Diploma in Communication: Advertising

      Pontificia Universidade Catolica do Parana

      Feb 2006 - Dec 2010

        2009

        Diploma in Business: Marketing

        University of Sydney

        Jul 2008 - Apr 2009
        • One-year specialization course