About me
A highly creative, adaptable and innovative senior visual merchandising professional, possessing over 20 years of experience in leading accomplished and visionary VM teams in the inception, creation and transformation of fashion and retail displays. My longstanding passion for all things fashion and home design has helped me deliver standout and market-leading fashion and retail displays that capture the eye and attention of consumers. I’ve worked with household names across APAC, EMEA and AMER regions, where I’ve adapted to regional needs, seasons and cultural traditions, whilst remaining true to the brand identity.
My extensive expertise in VM comprises of design concept, launches and activations, trend analysis, forecasting, display and store layout planning, working across both high street and designer including apparel (adult & kids) and home interior. I enjoy analysing and learning more about the buying patterns, marketing trends and interaction between a consumer and a brand to ensure our VM reflects the customers’ needs and tells its own story whilst driving brand awareness, generating footfall and increasing sales.
Expertise
✦ Visual Merchandising ✦ Senior Stakeholder Management ✦ Store Layouts/Planograms ✦ Team Leadership ✦ Staff Mentoring ✦ Market Trends Analysis ✦ Budgeting/Forecasting ✦ Luxury/High Street Fashion ✦ Process Improvement ✦ Brand Identity/Promotion ✦ New Systems Implementation ✦ Commercial Awareness ✦ Strategic VM Planning ✦ Retail Operations ✦ Operational Management ✦ Cultural Awareness ✦ Merchandising Strategy ✦ Product Launches/Events ✦
Work history
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Global Head of Visual Merchandising & CreativeCath Kidston LTD
- London, United KingdomFull Time
Reporting into the CEO and Creative Director, I was responsible for developing and delivering the global visual merchandising strategy comprising over 250 shops, SIS, and concessions across retail, wholesale and franchise spanning 18 countries worldwide. I owned departmental budgets of over £2.5m, managed 12 direct reports, and led teams in the design and delivery of the creative vision.
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Freelance ConsultantH Huntsman and Sons
- London, United KingdomFreelance
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Skills
- Visual Merchandising
- Stakeholder Management
- Team Leadership
- Team Coaching
- Market Analysis
- Budegting
- Retail
- Process Improvement
- Brand Identity
- Commercial Acumen
- Operational Management
- Events
- Project Management