Marco Lorenzi

Marco Lorenzi

Marketing ManagerLondon, United Kingdom
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Marco Lorenzi

Marco Lorenzi

Marketing ManagerLondon, United Kingdom
About me
I am a child of the web generation. I have been involved in the digital side of communication at many levels, since my teenage, as my passion for the technology grew through the years. Needless to say, I am fascinated by the world of marketing and communications, which I had the opportunity to approach more in-depth through my previous work experiences. I also love music and, most of all, I love it when combined with what I believe is the thing I can do better: be creative and produce outstanding pieces of content. I have been collaborating for several years with various Italian online music publications (currently Indieforbunnies.com). The growth of a solid network of contacts – amongst PR agencies, artists and labels – led me to create my own blog/website, a project I’ve called Indie + Tonic (Indieandtonic.com).
Projects
  • Indieandtonic.com
    Indieandtonic.comIndie + Tonic is the brainchild of a millennial who wanted to give voice to his heart and write about something indie. Marco here, Italian chap living the London life and getting into new (musical) vibes on a daily basis. I work in marketing, communications and all sorts of stuff. I am into football, a good laugh, and music, in its entirety. Most of the time I try to mix all of the above with a cool gin and tonic. Ask my friends, they’ll hopelessly nod. I thought the internet was missing some ne
Work history
    deltatre logo
    deltatre logo
    Social Media Editordeltatre
    London, United KingdomFull Time
    • Helping to implement client's social media strategy, both through an in-depth understanding of their digital marketing objectives, and through extensive competitive and audience research; • Setting up, managing and optimizing client's social channels within key social platforms; • Creating and sharing daily content that builds the client's brand, according to digital, marketing and brand KPIs; • Building measurable audience and engagement through the identification of new platforms, channels and opportunities; • Overseeing library asset production, curation of 3rd-party assets, and institutional communication as appropriate; • Creating editorial calendars and syndication schedules; • Moderating user-generated content in line with the moderation policy for each community; • Managing the reporting and governance of the client's social properties; • Writing socially-driven editorial and news updates for the client's sport & associated events; • Overseeing the continuous improvement of the content's social performance through capturing and analyzing appropriate social data, metrics, insights & best practices, and acting on them accordingly.
    Marketing Associate
     - London, United KingdomFull Time
    As a Marketing Associate, I was responsible for the main marketing activities, mainly focussing on social media, PR and the development of digital strategies. • Content and social media management: creation of pieces of content to populate the blog, focusing on a day-to-day delivery of social media; • Email marketing; • Project management: development of a new, Wordpress-based website; social media ad campaigns; A/B testing for the marketing messaging; • Product management: assistance to CEO and CTO with the software development and testing process; • Marketing research and data analysis: maintenance of the databases; web analytics.
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Skills
  • Marketing
  • Social Content Strategy
  • Social Media
  • Social Media Management
  • Content
  • PR
  • Sports Marketing
  • Journalism: Music
  • Journalism
  • Music Marketing
Education
    General Assembly logo
    General Assembly logo
    Course in Digital MarketingGeneral Assembly
     - London, United Kingdom
    The course in Digital Marketing provides individuals with a solid foundation in marketing fundamentals, from segmenting a market to developing customer insight, and combines it with hands-on training in developing engaging content, and paid and unpaid tactics for acquiring and retaining new users.
    Masters in Sport Management
     - Italy
    Final dissertation in Sports Marketing and Brand Management: “Calcio Padova: the brand equity of a century-old club”
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Awards
    RDES Prize in Sports Law and Economics
    Award for the most outstanding Master's thesis - "Calcio Padova: the brand equity of a century-old club" - in the fields of sports marketing and brand management.