I am a child of the web generation. I have been involved in the digital side of communication at many levels, since my teenage, as my passion for the technology grew through the years. Needless to say, I am fascinated by the world of marketing and communications, which I had the opportunity to approach more in-depth through my previous work experiences.
I also love music and, most of all, I love it when combined with what I believe is the thing I can do better: be creative and produce outstanding pieces of content. I have been collaborating for several years with various Italian online music publications (currently Indieforbunnies.com). The growth of a solid network of contacts – amongst PR agencies, artists and labels – led me to create my own blog/website, a project I’ve called Indie + Tonic (Indieandtonic.com).
Projects
- Indieandtonic.comIndie + Tonic is the brainchild of a millennial who wanted to give voice to his heart and write about something indie. Marco here, Italian chap living the London life and getting into new (musical) vibes on a daily basis. I work in marketing, communications and all sorts of stuff. I am into football, a good laugh, and music, in its entirety. Most of the time I try to mix all of the above with a cool gin and tonic. Ask my friends, they’ll hopelessly nod. I thought the internet was missing some ne
Work history
Social Media Editordeltatre
London, United KingdomFull Time
• Helping to implement client's social media strategy, both through an in-depth understanding of their digital marketing objectives, and through extensive competitive and audience research;
• Setting up, managing and optimizing client's social channels within key social platforms;
• Creating and sharing daily content that builds the client's brand, according to digital, marketing and brand KPIs;
• Building measurable audience and engagement through the identification of new platforms, channels and opportunities;
• Overseeing library asset production, curation of 3rd-party assets, and institutional communication as appropriate;
• Creating editorial calendars and syndication schedules;
• Moderating user-generated content in line with the moderation policy for each community;
• Managing the reporting and governance of the client's social properties;
• Writing socially-driven editorial and news updates for the client's sport & associated events;
• Overseeing the continuous improvement of the content's social performance through capturing and analyzing appropriate social data, metrics, insights & best practices, and acting on them accordingly.
Marketing Associate
- London, United KingdomFull Time
As a Marketing Associate, I was responsible for the main marketing activities, mainly focussing on social media, PR and the development of digital strategies.
• Content and social media management: creation of pieces of content to populate the blog, focusing on a day-to-day delivery of social media;
• Email marketing;
• Project management: development of a new, Wordpress-based website; social media ad campaigns; A/B testing for the marketing messaging;
• Product management: assistance to CEO and CTO with the software development and testing process;
• Marketing research and data analysis: maintenance of the databases; web analytics.
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Skills
- Marketing
- Social Content Strategy
- Social Media
- Social Media Management
- Content
- PR
- Sports Marketing
- Journalism: Music
- Journalism
- Music Marketing
Education
Course in Digital MarketingGeneral Assembly
- London, United Kingdom
The course in Digital Marketing provides individuals with a solid foundation in marketing fundamentals, from segmenting a market to developing customer insight, and combines it with hands-on training in developing engaging content, and paid and unpaid tactics for acquiring and retaining new users.
Masters in Sport Management
- Italy
Final dissertation in Sports Marketing and Brand Management: “Calcio Padova: the brand equity of a century-old club”
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Awards
RDES Prize in Sports Law and Economics
Award for the most outstanding Master's thesis - "Calcio Padova: the brand equity of a century-old club" - in the fields of sports marketing and brand management.