- Web / Mobile Content planning - User experience planning – online and instore - Content strategy and social media strategy - Seasonal web page branding and strategy - Working with design teams to create engaging content - Initiate marketing collateral, assets, design and production - Brand building – Individual brand promotion (Landing pages, ideation, and partnerships) - Comp shops – online and offline - Debenhams Home Page content management - Brand - tone of voice - Analysing performance - Shooting blogger events
- Brand – Content – Creative – Social Teams - Brand project manager (Launch of a branded pop-up shop, situated in Box Park) - In store Customer journey planning / event organisation - Christmas campaign planner - Product pack coordinator / content planner - Social media content assistant / images / microblogging content / Scheduling / Paid Social / photography
- Working on international marketing campaigns (Press, events, Partnerships and promotions) - ASOS x Air Max collaboration project - Digital marketing liaison (working on the weekly sales and promotions for web and mobile pages) - Project conceptualisation and strategically planning for future campaigns (Social campaigns – Sprinklr) - Strategic Brand campaigns assistant – idea generation and inter-team liaison - Coordinating blogger, social, and influencer projects (Social channel and influencer management) - Ownership of timed sales and promotions – Briefing creative, social and production co-ordinators - Supporting product promotional content – managing and distributing assets for international markets - Planning partnership and propositions (A-List, Music, Festivals and AAA) - Assisting with content shoots and third party relationships - Planning weekly trade activity – Budget tracking, reporting, and presentations - Content management of promotions, discount ad sale (Desktop & Mobile) - International awareness tracking (Brand activity tracker, monitoring brand guidelines, and success tracking) - Competitor research reporting/presentations - Working closely with International Trade Marketing Managers, press teams and editors
- Working closely with the Marketing, Social, and PR teams - Reporting to the Brand Communications Director and Senior Marketing Executive - Conceptualising new product launch promotions and store openings - Ted Experiential marketing campaigns (Ted & More) - Sourcing partners for future collaborations - Research projects: new store location packs - Planning store themes and digital promotion - Updated and tracked brand launch events - Supported brand promotion execution through assisting with collateral and media tracking - Summarised and communicated research to other members of the team and management
Social media lead and brand advisor User experience development of the Predikta social betting platform Assisting the CEO in day to day marketing best practices Involvement with design briefs, event organization and branding Affiliation account meetings, sports betting brands (Ladbrokes, William Hill, 888)
Part of a core marketing department representing multiple brands within the London Commercial property market Managed 15 digital accounts across multiple social media channels Played an integral role when implementing tactics and using marketing theory Applied necessary and relevant frameworks on a daily basis Client facing involvement, marketing planning Account brand management – I managed each brands digital social strategy
A very diverse marketing programme ranging from offline marketing techniques to the latest digital marketing methods. Modules; - Direct and Digital Marketing, Marketing repositioning, Creating customer value through marketing, Design principles, Integrated marketing communications, Commercial use of English and Strategy and innovation. The course included many theoretical and branding concepts, as well as entrepreneurial thought and idea generation.
Business and Marketing - The fundamental elements for an educational career in marketing., leading to a career in marketing.