Marcus Freeman

Digital Content Coordinator

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Strategist & Planner - Social Media Executive

Skills

  • Fashion
  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Office
  • Powerpoint
  • Photography
  • Photo Retouching
  • Adobe Lightroom
  • Adobe Photoshop
  • Briefing Creatives
  • Creative Storytelling
  • Brand Storytelling

Work history

Currently

Web Content Coordinator

Debenhams

Oct 2016
  • London, United Kingdom
  • Freelance
  • - Web / Mobile Content planning - User experience planning – online and instore - Content strategy and social media strategy - Seasonal web page branding and strategy - Working with design teams to create engaging content - Initiate marketing collateral, assets, design and production - Brand building – Individual brand promotion (Landing pages, ideation, and partnerships) - Comp shops – online and offline - Debenhams Home Page content management - Brand - tone of voice - Analysing performance - Shooting blogger events

2016

Marketing Coordinator

Debenhams

Sep 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • - Brand – Content – Creative – Social Teams - Brand project manager (Launch of a branded pop-up shop, situated in Box Park) - In store Customer journey planning / event organisation - Christmas campaign planner - Product pack coordinator / content planner - Social media content assistant / images / microblogging content / Scheduling / Paid Social / photography

2016

International Brand Marketing Assistant

ASOS

Jan 2016 - Jun 2016
  • Freelance
  • - Working on international marketing campaigns (Press, events, Partnerships and promotions) - ASOS x Air Max collaboration project - Digital marketing liaison (working on the weekly sales and promotions for web and mobile pages) - Project conceptualisation and strategically planning for future campaigns (Social campaigns – Sprinklr) - Strategic Brand campaigns assistant – idea generation and inter-team liaison - Coordinating blogger, social, and influencer projects (Social channel and influencer management) - Ownership of timed sales and promotions – Briefing creative, social and production co-ordinators - Supporting product promotional content – managing and distributing assets for international markets - Planning partnership and propositions (A-List, Music, Festivals and AAA) - Assisting with content shoots and third party relationships - Planning weekly trade activity – Budget tracking, reporting, and presentations - Content management of promotions, discount ad sale (Desktop & Mobile) - International awareness tracking (Brand activity tracker, monitoring brand guidelines, and success tracking) - Competitor research reporting/presentations - Working closely with International Trade Marketing Managers, press teams and editors

2015

Brand & Communications Intern

Ted Baker

Oct 2015 - Nov 2015
  • Internship
  • - Working closely with the Marketing, Social, and PR teams - Reporting to the Brand Communications Director and Senior Marketing Executive - Conceptualising new product launch promotions and store openings - Ted Experiential marketing campaigns (Ted & More) - Sourcing partners for future collaborations - Research projects: new store location packs - Planning store themes and digital promotion - Updated and tracked brand launch events - Supported brand promotion execution through assisting with collateral and media tracking - Summarised and communicated research to other members of the team and management

2014

Marketing Executive

Predikta

Jul 2014 - Sep 2014
  • Full Time
  • Social media lead and brand advisor User experience development of the Predikta social betting platform Assisting the CEO in day to day marketing best practices Involvement with design briefs, event organization and branding Affiliation account meetings, sports betting brands (Ladbrokes, William Hill, 888)

2014

Marketing Assistant & Social Media Executive

Business Environment

Jul 2013 - Jun 2014
  • Full Time
  • Part of a core marketing department representing multiple brands within the London Commercial property market Managed 15 digital accounts across multiple social media channels Played an integral role when implementing tactics and using marketing theory Applied necessary and relevant frameworks on a daily basis Client facing involvement, marketing planning Account brand management – I managed each brands digital social strategy

Education

2015

Marketing, Design and Communication

Nottingham Trent University

Sep 2011 - Jun 2015
  • A very diverse marketing programme ranging from offline marketing techniques to the latest digital marketing methods. Modules; - Direct and Digital Marketing, Marketing repositioning, Creating customer value through marketing, Design principles, Integrated marketing communications, Commercial use of English and Strategy and innovation. The course included many theoretical and branding concepts, as well as entrepreneurial thought and idea generation.

2011

Business and Marketing

West Herts College

Sep 2009 - May 2011
  • Business and Marketing - The fundamental elements for an educational career in marketing., leading to a career in marketing.