I am a Marketing & Brand Director with over 15 years of experience working in senior marketing roles in luxury fashion, retail, e-commerce and media. During this time I have gained a wide range of expertise across all forms of marketing, within different industries, which has developed my in-depth understanding of how brand influences and drives marketing impact. Previous employers include: NET-A-PORTER.COM, Paul Smith, Financial Times, Urban Outfitters and ELLE Magazine.
I have a proven track record in leading teams to deliver effective strategies and innovative creative campaigns that produce business results.
My strength is to evaluate an organisation's marketing and/or brand strategy and optimise it, or establish a new direction to enhance and modernise the brand and customer experience, regardless of channel or platform.
With a high EQ and empathetic nature, my customer-centric and data-driven approach guides my outlook from creative messaging to leading teams and agencies to deliver commercial targets.
In addition to marketing, I also have experience as a creative director and am confident leading design and creative teams to produce engaging content which attracts audiences and converts them into fans and customers.
I’m currently the Marketing & Brand Director of the marketing strategy agency I co-founded, BULLDOG & MAPLE, and also work as a consultant.
Open to new opportunities, including consultancy and short-term contracts.
Work history
Marketing DirectorCEFINN
London, United KingdomFreelance
Responsible for developing the marketing strategy, campaign planning and budget, team structure and recruitment, working processes and setting and achieving marketing KPIs.
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Co-Founder & DirectorBulldog & Maple
London, United KingdomFull Time
BULLDOG & MAPLE is an impact-focused marketing strategy agency.
We are experts in developing insight-driven marketing and communications strategies with a focus on achieving business goals through community building and creative storytelling.
After over 35 combined years working in senior brand, marketing and digital roles for some of the most respected brands in the world, such as, Microsoft, The Financial Times, NET-A-PORTER, Paul Smith, ELLE Magazine and Urban Outfitters, to name a few; we brought together our shared passion for storytelling and marketing impact to help the brands of the future.
Our focus and passion is to use our experience to support dynamic and entrepreneurial companies to achieve their growth objectives and stand out from the crowd. We work with business leaders who need strong, unbiased direction from experienced marketers.
We will help you rethink your long-term growth and marketing strategies, from how to more effectively reach and connect with your audience to scaling and optimising your lead generation and conversion initiatives.
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Skills
- Brand Campaigns
- Marketing Strategy
- Marketing
- Brand Marketing
- Digital Marketing
- Brand Management
- Brand Strategy
- Creative Direction
- Marketing Consulting
- Fashion Marketing