Work history
Business Development & Advertising Associate
handy is the first tech company that provide a comprehensive smartphone solution for the hospitality industry in HK & Singapore
My role is to help the CCO and CEO into taking handy to the next level on 2 levels:
? Advertising: Ads Operation Associate
- Responsible for the ads server (CMS, OpenX): implementation of a 100% SOV offer, upload of ads (lockscreen, push message), campaign reporting for every client
- Leading training in Singapore on the advertising offer, tech
- Leading a location-based push message implementation project with tech team in 12 selected malls in Hong Kong: scanning of wifi signal, data cleaning and implementation fro Wellendorff client
I am improving constantly my expertise in data analysis & tech ad skills.
? Hospitality: Project Manager on Dubai launch
- Liaising with hotels & operation team & telecom provider to have 1,200 phones delivered in 3 hotels by April 1st
- Liaising with design team to create a custom counter for those hotels (screens, push messages) using salesforce software
? Hospitality: Coordination with hospitality team overseas to launch handy in Europe (London, Paris, Istanbul – 60K hotel rooms)
- In charge of creating material to help selling handy (decks, research, data) + hotel contracts process
- Coordination with overseas team to keep the big picture of the business (Salesforce usage, closely work with operation)
Business Development & Marketing Associate
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Casetify is the first social design platform that turns your Instagram photos into phone cases and Apple Watch bands
? Responsible for the development of the French & Hong Kong Market
- Market research + set up of an action plan to grow sales in France
- Strategic partnerships with brands: French famous concept-store Colette, Asian Marketplace Zalora
- Reach out to press & Influencers to grow brand awareness: Instagrammers, Bloggers, Youtubers (500, 40% response rate), journalists (features in Grazia, Biba, Trends Periodical)
Results: sales x 6 in July 2016 compared with July 2015 (France)
? In charge of the World first phone case exhibition at Kapok, PMQ, Sheung Wan
- Financial monitoring: Budget forecast and follow-up
- Construction monitoring: bid request for an architecture agency, briefing, follow-up
- Launch Party: convinced Big Fernand restaurant and Pernod Ricard to sponsor our event (food & champagne)
--> Check out the video here: https://www.youtube.com/watch?v=8SRNAtx8POA
Skills
- Business Development
- Cms
- English
- French
- Salesforce
- French
- Spanish
- Startup Development
- English
- Mixpanel
- Openx
Education
Communication, Business Admin, Marketing, HR
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