Maria Bissendorf

Maria Bissendorf

Head of Membership DevelopmentLondon, United Kingdom
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Maria Bissendorf

Maria Bissendorf

Head of Membership DevelopmentLondon, United Kingdom
About me
Without a doubt, my passion for envisioning and developing new ideas has always been the main driver of everything that I do. And in my career I’ve applied exactly that. That’s why in my current role, I’m working with Hearst UK's portfolio of leading brands to bring the very best of experiences to the right audiences through strategic and clever marketing strategies.
Projects
  • Who What Wear x John Lewis
    Who What Wear x John LewisI was tasked to create a campaign for British retailer John Lewis to create a content campaign to promote the brand relaunch, also referred to as ‘John Lewis & Partners’. John Lewis struggled with fashion credibility and wanted to ensure their new collection was promoted through fashion-authoritative publications. To achieve exactly that, I created a video-led programme, which tapped into the expertise of Who What Wear’s editor-in-chief allowing them to speak through our fashion kudos. With I
  • Who What Wear x AllSaints
    Who What Wear x AllSaintsAllSaints wanted to cut through with a 360-digital strategy and out-of-the-box idea for content. So, I created a partnership that would feel gimmicky and fun, yet incredibly familiar to an audience that's was practically born with a phone in their hands. The concept of Facetime would be the leading theme for “When Style Calls”. An IGTV series would see our editors facetime global influencers who happen to be in AllSaints stores around the world and ask for style advise, directly in-store. Fol
  • Grazia x McArthurGlen
    Grazia x McArthurGlenTogether with McArthurGlen, we created the Grazia Style Studio, a fully kitted-out van showcasing the newest trend pieces and toured the UK where consumers in regional areas would be able to get style advice from Grazia Stylist Lily Russo. At each stop, we would shoot a 90-second video, which would be seeded out via Facebook Live in real-time. I led the full experiential side of the campaign, inclusive of branding, tech requirements for the FB Live, production of the van and talent sourcing. O
  • Grazia x Monsoon
    Grazia x MonsoonI project managed this campaign acting as day-to-day contact for our client, hush, and produced a shoot with all assets produced running across both print, website and social. With a goal to bring their vision to life I handled location scouting, permits, crew and talent bookings.
  • Empire Podcast x Tin Star
    Empire Podcast x Tin StarTo promote, Sky Atlantic’s newly launched programme ‘Tin Star’ I was tasked to deliver sponsored episodes of Empire’s highly successful podcast amongst other traffic drivers to brand. As project lead, I acted as middle(wo)man between Editorial and Sky Atlantic and led the ideation process to ensure the delivery met all client expectations.
  • Grazia x TKMaxx Europe
    Grazia x TKMaxx EuropeFor this multi-market campaign spanning the UK, France, Germany as well as Polen, I acted as lead for all production. All assets inclusive of concept, copy and imagery were produced by the Grazia team in the UK and then translated for the different markets in their relevant language. Throughout the production cycle, I handled all client relations both internally and externally.
Work history
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    Head of Membership DevelopmentHearst UK
    London, United KingdomFull Time
    H
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    Senior Product Manager, MembershipsHearst UK
     - London, United KingdomFull Time
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Skills
  • Branded Content
  • Brand Strategy
  • Social Media Advertising
  • Advertising Campaign
  • Brand Experiential
  • Influencer Marketing
  • Content Creation
  • Digital Marketing
  • Brand Partnerships
  • Advertising Campaigns