Without a doubt, my passion for envisioning and developing new ideas has always been the main driver of everything that I do. And in my career I’ve applied exactly that. That’s why in my current role, I’m working with Hearst UK's portfolio of leading brands to bring the very best of experiences to the right audiences through strategic and clever marketing strategies.
Marketing Manager for Hearst UK's events division, Hearst Live, which is home to over one hundred B2B and B2C events annually, produced in conjunction with their leading titles including ELLE, Harper's Bazaar, Esquire, Women's Health, and more.
In this role, I was leading creative strategy and overseeing implementation of integrated marketing programmes for the UK market, which ultimately drive revenue for global publisher Who What Wear. • Strategic and creative lead for multi-media campaigns that reach partner’s marketing objectives, inclusive of ideation, brand strategy, budgeting and implementation • Working closely with Editorial team to identify revenue opportunities to monetise existing output, proactively co-pitch these alongside sales leads, building out all sales collateral for meetings • Crafting all brand marketing materials for Who What Wear UK, writing media alerts and distributing them to industry to help amplify Editorial coverage and key moments for the brand • Analysing data sets of previous campaigns to optimise future marketing plans/production spend/resources, working with global teams to help launch new products in-market • Overseeing of campaign delivery and coordinating production teams, training of new client services hires and leading throughout the on-boarding process Key clients: Chanel, Gucci, LVMH, H&M, Mango, French Connection, Shiseido, COTY
In my role as PM, I managed the production and delivery of cross-platform advertiser campaigns for Bauer Media's portfolio of leading lifestyle brands inclusive of print, digital and radio. • Project lead for cross-media branded content campaigns within Bauer’s portfolio of lifestyle brands for fashion, beauty, entertainment, auto, and home advertisers • Managing the full campaign life cycle from briefing, to production of photo/video shoots, to managing sign off process with internal/external stakeholders, to daily pacing tracking and final recap reports • Maintain a delicate working relationship with all internal teams including editors, brand managers, sales and production teams as means of managing grid • Overseeing production budgets, ensuring delivery within and reconciling every month, negotiating with suppliers to maximise profit Key clients: Coach, Michael Kors, Clarks, Monsoon, Boden, TK Maxx, hush, Dunelm, Peugeot, Sky Atlantic
During my time as event executive, I helped create prestigious industry events such as the Empire Awards, Empire Live, the Kerrang! Awards and the Q Awards. • Working closely with promoter, show production, marketing and venue partners, negotiating contra deals and overseeing execution of experiential activities • Liaising with talent and management to communicate technical requirements with venue and production as well as organise travel and accommodation • Coordinating guest lists and managing ticket allocations from initial enquiry to day of event, sourcing and briefing of staff, processing invoices and payments whilst working with a tight budget