I am a marketer who thrives in creative environments, dedicated to delivering campaigns seamlessly, leading all aspects of our commercial partnerships from ideation to production. With a passion for branded content and digital marketing, a clever approach and a smile on my face.
Developing, managing and executing integrated marketing programmes that ultimately drive revenue across Clique properties, Who What Wear and Byrdie. • Leading brainstorm and ideation in pre-sale phase, packaging high-quality proposals that deliver multi-platform client-focused solutions, pitching to both clients and agency teams • Identifying revenue opportunities across editorial, influencer and experiential initiatives • Managing P&L packaging for strategic offerings, leveraging media, promotional concepts and affiliate opportunities
In my role as PM, I managed the production and delivery of multi-platform advertising campaigns for Bauer Media's magazine portfolio. • Managing the production of cross-media branded content campaigns within Bauer’s leading London Lifestyle and H Bauer portfolio including Grazia, The Debrief, Empire, Q and MOJO • Leading throughout the full campaign life cycle from booking to post-campaign analysis, briefing teams on content and strategy for campaigns, managing the sign off process with agency and client • Building excellent relationships with clients by maintaining a high level of customer service and understanding their needs, creating detailed schedules to ensure smooth delivery of campaigns • Overseeing production budgets, ensuring delivery within and reconciling on a monthly basis, negotiating with suppliers to maximise profit
In my role as Event Executive, Commercial Marketing I worked on Bauer Media's most prestigious events; assisting with the development and delivery of its expanding annual calendar of small and large scale events - From industry events like Empire Awards and Mother & Baby Awards, to consumer events such as Kerrang! Awards, Empire Live, Q Awards as well as bespoke events. • Developed a deep understanding of Bauer Media's London Lifestyle brands whilst helping create industry events such as the Empire Awards as well as consumer events such as the Kerrang! Awards and Q Awards • Working closely and being in constant communication with promoter, show production, marketing and venue partners, negotiating contra deals and overseeing execution of experiential activities • Liaising with talent and management to communicate technical requirements with venue and production as well as organise travel and accommodation • Coordinating guest lists and managing ticket allocations from initial enquiry to day of event, sourcing and briefing of staff, processing invoices and payments whilst working with a tight budget