Work history
Social & Communications Executiveripple+
London, United KingdomFull Time
- Management of all social media platforms, with a key
focus on Instagram and Tiktok
- Multi-platform content creation and scheduling, elevating
the brand’s messaging and maintaining a cohesive TOV
- Growing Instagram following to 130,000 (from 20,000)
and chairing the brand’s launch on Tiktok (now an account
with 230,000 followers and just short of 4M likes)
- Managing a team of interns and working with the wider
creative team (i.e. Design, Customer Success) to ensure
optimal delivery of all brand assets + key messaging streams
- Community management, answering comments,
customer queries + engaging our social following with the use
of giveaways, IRL brand activations and interactive content
pillars
- Initiation of Influencer Program, kicking off the brand’s
relationship with influencers and paving the way for its
development (now a scheme that generates 250+ gifting
packs on a monthly basis)
- Wider campaign planning, including delivery of copy and
creative for email marketing, digital ads, products & events
+ activations
- Head copywriter for all brand assets, including website
copy, blogs (kept in-line with SEO best practices and
scheduling guidance), email marketing copy
- Press inbox management, including pitching, writing of
press releases and maintaining
F
F
Freelance Social Media Strategist & CopywriterFreelance
- London, United KingdomFull Time
- Social Media Manager for Pavan Henna for a period of
four months; created and scheduled content (Instagram grid
+ Stories), answered comments, assisted with press release
writing and pitching and wrote blog content + website copy
- Blog post writer for newly-launched brand Faace, creating
relevant written content in-line with SEO best practices
- Beauty and Fashion writer for Southampton-based
publication Socialight, writing articles for both print and
online
- Guest writer for online magazine TheEye, managing the
platforms beauty and fashion content going out on a bi-
weekly basis
+ Show more