About me

I’m a research manager in the Studios and Entertainment sector, having previously worked as a freelance costume designer for theatre and TV. I specialising in delivering insights into audience viewing behaviour, campaign effectiveness and brand health. Clients include leading production studios, film distribution bodies, streaming services and video content platforms.

QuestionsProjectsExperienceTeam

Projects

• Group B - costume designMulti-award winning short film from NFTS, nominated for a student academy award

Work history

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Research ManagerMetrixLab
Aug 2019London, United KingdomFull Time
Research lead for movie engagement tracking in the UK, analyst for a leading movie Studio. Part of the core research team in delivering ad hoc Cross Media Evaluations for a leading video content platform, providing actionable recommendations for media strategy in EMEA. Research lead for the Film Distributors' Association Entertainment Brand Tracker, in association with Cinema First, studying the effect of the COVID-19 lockdown measures in the UK on audience viewing behaviour. Findings were featured in leading entertainment publications, including Deadline and Vanity Fair.
Research ExecutiveMediaCom
Mar 2018 - Aug 2019London, United KingdomFull Time
Working across both quant and qual research projects across a roster of blue-chip clients including Sky, NOWTV, Coca Cola and Adidas. Qual: monitoring online discussion panels, including a bespoke partnership evaluation with Galaxy Chocolate, Huffington Post and Acast, vox pops, video diaries, conducting in-depth interviews, focus group moderation and conducting qual training for Media Planners Quant: managing brand trackers, running campaign, partnership and sponsorship evaluations, close collaboration with clients and third party agencies, social media listening Pitch support - working with strategy team and business directors to create bespoke studies for live pitches, helping to create compelling, insight-led narratives.

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Skills

• MS Office
• Adobe Photoshop
• Mac OS
• Client Communications
• Spss
• Data Analysis
• Client Presentation
• Media Campaigns
• Research Insight
• Creative Development

Education

MastersUniversity of The Arts London (UAL)
Sep 2013 - Jan 2016London, United Kingdom
London College of Fashion MA in Costume Design for Performance: Distinction
BA
Sep 2010 - Jun 2013Cambridge, United Kingdom
Queens' College BA in the History of Art: 2.1

Awards

Foundation Certificate - DistinctionThe IPA (The Institute of Practitioners in Advertising)
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Local Media Works Award for Best Use of Local PRLocal Media UK