Specialising in digital, print and packaging design; I’m a senior graphic designer with extensive
experience working with brands to build integrated digital and print design strategies. Executing
at each stage of the creative process from brief to final delivery, I thrive off taking responsibility
for full creative direction and execution of 360 campaigns.
Working in Lisbon, Dublin and London with a variety of diverse e-commerce and tech
companies, I’ve single-handedly managed in-house teams, whilst also successfully delivering
projects with external agencies for clients. Management of cross-disciplinary teams and
collaboration with internal and global teams has enabled me to further accelerate my
communication and management skills to compliment my creative portfolio.
Work history
Senior Graphic and Digital DesignerHelloFresh
London, United KingdomFull Time
• Led the entire local design team and strategy, building the HelloFresh
brand during its exceptional growth phase.
• Established and implemented the design briefing process to streamline
communications between internal stakeholders.
• Developed clear brand guidelines alongside a global rebrand to ensure
brand consistency across all internal and external touchpoints.
• Established myself as the lead point of contact between global and
local design teams, building a strong relationship through supported
communication, resulting in well-rounded international idea sharing.
• Developed entire brand and campaign creatives across print and digital
channels that both followed and challenged brand guidelines.
• Designed and consulted on high-impact collateral including TVC’s and
OOH creatives.
• Managed the creative process for all offline channels to create unique
branded experiences for customers across experiential and trade.
• Designed a line of cohesive private label packaging that heightened
customer experience and ensured the brand was extended to all
customer touchpoints.
R
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Graphic and Digital DesignerRocket Internet
- London, United KingdomFull Time
• Developed and executed creative visual identities for incubated start-up
brands across a variety of industries.
• Implemented full brand identities including logo, packaging and other
promotional assets.
• Conceptualised the brand aspirations of company founders.
• Designed for online assets including UX for websites, subscription
services and other digital assets.
• Art direction of product and lifestyle shoots.
• Development and design of all offline assets across marketing channels.
• Crucially learnt how to work closely with marketing and other non
design teams to align their needs with design objectives.
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Skills
- Print Design
- Digital Marketing
- Art Direction
- Visual Identity
- Brand Packaging
- Digital Design
- E-commerce
- FMCG Branding
- Project Management
- 360 Branding
Education
U
U
Design, Bachelor Degree in Communication DesignUniversidade Lusófona de Humanidades e Tecnologias
- Lisbon, Portugal