Maria Coelho

Maria Coelho

Graphic and Digital DesignerLondon, United Kingdom
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Pip Jamieson
Rebecca Mckee
Ricardo Parker
Maria Coelho

Maria Coelho

Graphic and Digital DesignerLondon, United Kingdom
About me
Specialising in digital, print and packaging design; I’m a senior graphic designer with extensive experience working with brands to build integrated digital and print design strategies. Executing at each stage of the creative process from brief to final delivery, I thrive off taking responsibility for full creative direction and execution of 360 campaigns. Working in Lisbon, Dublin and London with a variety of diverse e-commerce and tech companies, I’ve single-handedly managed in-house teams, whilst also successfully delivering projects with external agencies for clients. Management of cross-disciplinary teams and collaboration with internal and global teams has enabled me to further accelerate my communication and management skills to compliment my creative portfolio.
  • HelloFresh UK Marketing Campaigns
    HelloFresh UK Marketing Campaigns
Work history
    HelloFresh logo
    HelloFresh logo
    Senior Graphic and Digital DesignerHelloFresh
    London, United KingdomFull Time
    • Led the entire local design team and strategy, building the HelloFresh brand during its exceptional growth phase. • Established and implemented the design briefing process to streamline communications between internal stakeholders. • Developed clear brand guidelines alongside a global rebrand to ensure brand consistency across all internal and external touchpoints. • Established myself as the lead point of contact between global and local design teams, building a strong relationship through supported communication, resulting in well-rounded international idea sharing. • Developed entire brand and campaign creatives across print and digital channels that both followed and challenged brand guidelines. • Designed and consulted on high-impact collateral including TVC’s and OOH creatives. • Managed the creative process for all offline channels to create unique branded experiences for customers across experiential and trade. • Designed a line of cohesive private label packaging that heightened customer experience and ensured the brand was extended to all customer touchpoints.
    Graphic and Digital DesignerRocket Internet
     - London, United KingdomFull Time
    • Developed and executed creative visual identities for incubated start-up brands across a variety of industries. • Implemented full brand identities including logo, packaging and other promotional assets. • Conceptualised the brand aspirations of company founders. • Designed for online assets including UX for websites, subscription services and other digital assets. • Art direction of product and lifestyle shoots. • Development and design of all offline assets across marketing channels. • Crucially learnt how to work closely with marketing and other non design teams to align their needs with design objectives.
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  • Print Design
  • Digital Marketing
  • Art Direction
  • Visual Identity
  • Brand Packaging
  • Digital Design
  • E-commerce
  • FMCG Branding
  • Project Management
  • 360 Branding
    Design, Bachelor Degree in Communication DesignUniversidade Lusófona de Humanidades e Tecnologias
     - Lisbon, Portugal