Maria de Miguel
Available

Maria de Miguel

Graphic DesignerMelbourne, Australia
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Maria de Miguel
Available

Maria de Miguel

Graphic DesignerMelbourne, Australia
About me
Creating meaningful brands, developing purpose-led design and innovating through strategic design practices. Soft skills: Collaboration | Co-Design | Proactivity | Communication | Empathy | Attention to Detail | Problem-Solving | Leadership | Critical Thinking | Learning by Doing Core skills: Strategic Design Practice | Design Thinking Framework | Human-Centered Design Process | Design Research | Designing for Change | Design Management | Project Management Software: Adobe Illustrator, Photoshop, InDesign | Microsoft Word, PowerPoint, Excel | Keynote
Projects
  • Vasik
    VasikAffordable gluten-free products with disruptive communication to raise social awareness.
  • Event Identities
    Event IdentitiesAgile production of outstanding event identities inspired by design trends research.
  • ESNE Campaign
    ESNE CampaignA before and after of ESNE's identity and promotion.
Work history
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    Strategic DesignerImagineNation
     - Melbourne, AustraliaInternship
    #StrategicDesignPractice #DesignThinking #Strategy&ImplementationPlan #Co-creation COLLABORATIVE PROJECT — Co-design a strategy for change for some aspect of the Partner's organisation and/or activities using Design Thinking methodologies. STRATEGIC DESIGN PRACTICE — Applying social and organisational change theory. Systems and complexity theories. The complexity-based practice of models and frameworks. DESIGN THINKING — Co-designing a process for change through the Double Diamond Framework by Design Council addressing culture, complexity and contested space. STRATEGY & IMPLEMENTATION PLAN — Generation of a meaningful strategy to structure the design solution as well as the action plan for its implementation through the change management model (activate-implement-maintain-sustain). CO-CREATION — ImagineNation and Swinburne teams worked together via virtual platforms including online meetings with presentations and workshops.
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    E
    Head of Graphic DesignESNE University School of Design, Innovation and Technology
     - Madrid, SpainFull Time
    #BrandGuardian #BrandStrategist #SpaceDesigner #ArtDirector #Mentor BRAND GUARDIAN — Developing a coherent visual system and guiding the cross-media implementation. BRAND STRATEGIST — Creation of style guides redefining the brand vision and value proposition. SPACE DESIGNER — Designing promotional spaces of stands for commercial events and educational fairs. ART-DIRECTOR — Development and implementation of the main cross-media marketing campaigns. Negotiating its production with purchasings and external suppliers including printers, producers, and marketers. MENTOR — Training and guiding junior graphic designers. Evaluating and advising Bachelor students in Multimedia and Graphic Design at their final major projects.
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Skills
  • Corporate Branding
  • Strategic Branding
  • Visual Identity
  • Communication Campaigns
Education
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    (Post-graduate) Master in DesignSwinburne University of Technology
    Melbourne, Australia
    The course emphasises a mix of interdisciplinary collaboration and provides a project-based, studio environment. Students enhance their expertise within a chosen design field, including visual communication design, industrial design, interior architecture and digital media design.
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    (Graduate Diploma) Design Strategy and InnovationSwinburne University of Technology
     - Melbourne, Australia
    The Graduate Diploma of Design Strategy and Innovation combines study in design thinking, design management and strategy, systems and complexity thinking, innovation processes, futures forecasting, leadership and advanced sustainability practice. The course complements the existing skills with the frameworks, strategies, techniques and tools to solve complex problems.
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