About me

Native English UX writer, design journalist and copywriter based in Amsterdam.

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Work history

UX WriterAdidas Group
May 2019Amsterdam, NetherlandsFull Time
Lead UX Writer for the adidas app and adidas CONFIRMED app, designing user-centric content and overseeing localisation and translations into 32 global markets.
Digital CopywriterNextdoor
Mar 2018 - Dec 2018Amsterdam, NetherlandsFreelance
Digital Copywriter for Italy, responsible for the localisation of the Nextdoor website and app for the Italian market. To prepare the social network for Italian users, I conducted market research and in-person and remote user tests in Amsterdam and on site in Italy. I oversaw translations and created new copy in Italian for the product and all external communications aimed at promoting Nextdoor and its service to Italians.

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Skills

• Copywriting
• Brand Storytelling
• Marketing
• Editorial
• UX Copy
• Creative Direction
• Art Journalism
• Trend Research
• Usability Testing
• Content Design

Education

U
U
Master of Arts (Literature and Writing)University of Amstedam
Sep 2013 - Aug 2016Amsterdam, Netherlands
B
B
Interior Design CertificateBCIT
Aug 2009 - Nov 2011Vancouver, Canada

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