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Maria Hoyos

Business Strategy & Marketing Lead


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  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Brand Management
  • Business Development
  • Excellent Communication and Interpersonal Skills
  • Sales Account Management
  • Microsoft Word Powerpoint Outlook
  • Innovation Management
  • Research Insight
  • Strategic Business Thinking
  • Basic Adobe Photoshop Illustrator Indesign
  • Bilingual in English and Spanish

Work history


Marketing & Business Strategy

Lost Values Creative Studio

Jan 2015 - Apr 2015
  • -Research placement -Rebranding (Lost Values, LFLECT, Zippykit & Ecolorium). -Innovation, creativity & business development -Marketing communications (including social media)


Publicist OF THE Advertising Group OF THE Medicine Department

Invima Colombian National Institute FOR Medicine AND Food Surveillance

Mar 2013 - Jul 2013
  • -Advertising advisor -Business development (partnerships & negotiations with the medicine industry) -Internal and external marketing communications


Account Executive

VSP Very Special People Creative Agency

Sep 2012 - Jan 2013
  • Worked here for a second time, this time for specific projects with clients such as Halls and PNUD (United Nations Development Programme in Colombia)


Marketing & Product Leader


Sep 2011 - Jun 2012
  • -Innovation & product development (Display, PPC & native ads, live streaming, online shows, among others). -Benchmarking, trends and consumer research. - Integral management of our service providers (advertising agency, media agency, PR company, social media agency and the events company). -Strategy & business development -Implementation of regional products (mainly Brazil, Peru & Chile).


KEY Account & Product Manager


Mar 2011 - Sep 2011
  • -Account management -Sales (Display, PPC & native ads, live streaming, online shows, among others) -Development of creative proposals -Planning -Strategy -Client management (retention and acquisition)


Account Executive

VSP Very Special People

Aug 2009 - Mar 2011
  • -Account management -Creativity, innovation & business development (websites, video production, social media campaigns, branding, events, packaging, P.O.P, among others) -Planning -Insights and strategy -Client management (retention and acquisition)


Advertising Intern


May 2006 - Jul 2006
  • Prior my bachelor degree.



MA Innovation Management

Central Saint Martins

Aug 2013 - May 2015
  • In this section MA Innovation Management recognises the need to identify and verify opportunity. Where MBA and design management programmes analyse problems, this postgraduate course deploys connective and creative approaches to managing innovation in order to synthesise opportunities.


BA in Advertising and Marketing Communications

University OF Bogota Jorge Tadeo Lozano

Aug 2006 - Sep 2009
  • Awards and Recognitions: -Nominated for the Jorge Tadeo Lozano Prize for Academic Excellence. -Winner of the ‘EnLATAdeo’ contest, 1st ed. Conscience: Earth’s soul. Category: Commercials. The purpose of this contest was and still is to spread social and ecological consciousness to the world.