I've been an actress, I've produced a sitcom, I've worked in fashion as public relations with brands I truly admire, I experienced two years managing the communication and marketing department at a hotel chain in beautiful Cadiz, and lastly but not the least, I went to live to the North of Spain to be the Studio Manager of an international fashion brand. These experiences have led me to decide and pursue what Megalomaniac121 is today, and what is even better, what it will become. I'm always open for new working challenges.Locked Pro Plan feature
CH Carolina Herrera and Purificación García Working with the Image Dpt. Team planning the internal creative projects from the starting point of initiating creative proposals and project plans, through to project achievement. Handling the requirements and timings between our department and the rest of departments, such as eCommerce, Digital Marketing, Design, Press and Product Management. Arranging specific product placement with different actions, optimizing our Image and enhancing our final sales. Daily reviews on work schedules, ensuring work is delivered on set deadlines and keeping all departments informed about project status. Assisting on production planning, such as locations and castings.
I arrived at a point were the hotel was going through a new transition, which implied new strategies, as much as online as offline. Online strategy management: Re-design of the website, directing it to the already existing clients but also to a new target. Social Media. Inserting the company to this area, opening accounts in Facebook, Instagram, YouTube and Twitter. Each channel with its own strategy, all of them designed individually with a yearly campaign. Strategic planning of SEO and SEM. Daily contact with press or platforms related to our business (luxury, travel, lifestyle, gastronomy, hiking, biking…). Newsletters Offline strategy: Negotiating with International and National press, for advertisement, interviews and product placement. MICE: Positioning the hotel in the MICE sector and organizing the events for international companies taking place in our facilities. Event Management: Weddings, anniversaries, business affairs, private events and further on. In charge of all production decisions such as decoration, catering, props, sitting, entertainment, or any necessity our clients could have.
Coordinate product placement for the 10 different brands managed throughout offline and online media. Weekly and monthly reports for each client specifying on the results of the product placement. Coordinate within the media calendars, where and how to position our brands and products, divided my men, women, ready to wear and Haute Couture. Press presentations every six months after Fashion Week, inside our agency (Press Day) or when it had to be organized in external sites. This would also include all the organization as for location scouting, catering and necessary props. Milan Fashion Week- Paris Fashion Week – London Fashion Week: In charge of the Spanish press. Presenting the collections, arranging seating for fashion shows, organizing meetings one to one if applicable with representatives of each brand. Celebrity dressing: meetings one to one with celebrities arranging fittings to promote our brands in events and galas. Prix Marie Claire: arranging and coordinating the guest list, seating and supervision of the event. Max & Co: Opening of the store in Madrid. In charge of production matters, hiring of props, guest list, photocall, celebrities, hiring of hosts, DJ, celebrity dressing and catering. Clients: Salvatore Ferragamo, Jimmy Choo, Eres, Robert Clergerie, Brooks Brothers, L.K. Bennett, Chaumet, Stephane Rolland, Prix de la Moda Marie Claire, Max&Co, Adriana Iglesias.