I have worked in startups for over 4 years, ultimately gaining experience in B2B sales, digital marketing and public relations at a variety of levels. Currently, I work as Customer Success Campaign Coordinator. I take pride in ensuring the efficient and accurate delivery of each online campaign - I enjoy providing ideas and actions that enable my clients to identify and engage their audience.
Before joining ResearchGate, I worked as International Business Development Manager for a medical tourism & an eCommerce startup — MEDIGO & DemoUp — and was lucky enough to work with an amazing variety of clients such as top international hospitals or retail multinational chains.
When I am not working, I usually like to spend time writing on my literary storytelling blog: www.mariamartinrecio.com - I am a heavy reader of historical and psychological thriller novels. I hope at some point you could also read one with me as author. I also enjoy running in a talking-pace speed, achieving a few half marathons and being in the prepartion of a full one. But on top of all this, my favorite thing in the world is traveling.
Work history
Advertising Operations SpecialistTikTok
Berlin, GermanyFull Time
- Streamline the holistic ad operations process from the campaign set-up, management, and ads execution of top accounts, to maintaining a high-quality standard for the Ad Operations team to ensure accuracy
- Manage Ad performance analysis and self-serving ad platform for the newly-set-up platform
- Monitor campaign delivery to make sure the campaigns reach the target audience, run smoothly, and exceed brands’ expectations
- Serve as an important point of contact and support account manager for client communications
- Provide consultation on the correct setup of campaigns, tagging, targeting, and the use of mobile apps, social videos and ad technologies to meet clients’ needs
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CSM Campaign CoordinatorResearchGate
- Berlin, GermanyFull Time
My goal is to coordinate all the operational aspects of our digital marketing campaigns. I help marketers get unique ideas and actions that enable them to identify and engage their scientific audience more effectively with data driven marketing solutions.
With more than 14 million verified scientists, ResearchGate is the largest professional scientific network in the world. Our mission is to connect the world of science and make research a world open to all.
Responsibilities:
- Work with our CSMs to ensure the efficient and accurate delivery of each campaign
- Management of all campaign logistics and implementation including landing page design, creatives, targeting, pixel implementation, communications, and reporting
- Management the set up of digital advertising, display, native and lead email campaigns
- Develop and maintain daily, weekly, monthly and quarterly reports and KPIs
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Skills
- Creative Writing
- Busienss Development
- PR
- Digital Advertising
- People Person
- Sales
- Account Management
- Content Writing
- Social Media Management
- Budget Negotiation
Education
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Executive Education, Marketing InnovationESADE Business School
Berlin, Germany
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Bachelor's Degree, Social Sciences and Law, Industrial RelationsUniversitat de Barcelona
- Barcelona, Spain
The bachelor's degree in Industrial Relations includes the study of law, economy, psychology, sociology, history and company organization.