About me
I am a dynamic professional with three years of experience working with art galleries and over four years of experience coordinating creative projects in the digital space. A highly self-motivated individual with great passion for the arts, I am particularly interested in the use of technology as a means to increase access to art and culture, and build bridges between artists, spaces and audiences. A proactive, creative and forward-thinking individual, I am always looking at new ways of adding value both in a team environment and working independently.
Work history
Senior Client Liaison - Website specialistArtlogic
London, United KingdomFull Time
Client Liaison - Website SpecialistArtlogic
- London, United KingdomFull Time
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Skills
- Communication Strategy
- Creative Thinking
- Digital Marketing
- CRM Marketing
- Social Media
- Organisation
- Problem Solving
- Resilience
- Audience Engagement
- Arts Management
Education
MA Arts and Cultural ManagementKing's College London
- London, United Kingdom
Selected optional modules:
• Collecting Cultures: Managing Collections in Museums and Collecting Organisations.
• The Art Museum: Past, Present, Future (Partnership with TATE Public Programmes).
• Culture in the Context of Conflict, Diplomacy and International Relations.
Dissertation topic:
• How does Instagram generated content influence the consumer-brand relation between millennial cultural consumers and art galleries? A study of the role online consumer-brand engagement has in breaking down barriers to entry of millennial cultural consumers, and in developing a positive buying predisposition behaviour in this generation of consumers.
U
U
MA Contemporary ArtUniversidad Autónoma de Barcelona
- Madrid, Spain
The program focuses on contemporary art mediation and management, which requires establishing cultural policies, programming, executing exhibitions, applying museology techniques or knowing brand and communication strategies to position and differentiate artistic organizations. Moreover, the program also explores contemporary art analysis and criticism, looking into both the professional sector and emerging artists, addressing the role the different intermediators posess.
For my dissertation I focused on the importance of public art as a collaborative practice and a critical approach to the use of the public space, where co-creation and participation are necessary. I developed the strategy for the creation of an online platform to support my view on the topic with the aim of preserving the interventions, where artists, producers and audiences could exchange ideas and explore the questions and critics portrayed in the public interventions.
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