Work history
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SR. Trend AnalystTrend Stop
- London, United KingdomFreelance
Researching and compiling high-level trend reports for future seasons
• Creating colour palates for 2019 and 2020
• Customising trend report packages for individual customers needs.
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Senior Designerglobal brands group
- London, United KingdomFull Time
• Managing a design team of five, working on key accounts: Urban Outfitters,
River Island and Primark.
• Motivating and collaborating with the team to ensure maximum creative output.
• Distributing work specific to particular designers’ strengths ensuring it fits the brand
handwriting.
• Mentoring junior staff in project development and performance management.
• Organising, initiating and leading weekly brainstorming sessions with the team,
providing direction for the week ahead.
• Working closely with production management & product development to ensure
the integrity of designs is retained.
• Regular product development meetings with buyers.
Conducting emerging trend research through:
• Traveling to relevant cities to gain inspiration, recent trips have included NY, Tokyo
and LA.
• Compiling and delivering trend information in a concise considered presentation,
accompanied by clear trend driven packs for reference throughout the season.
• Staying on top of trending style by closely monitoring catwalk shows, celebrity style,
awards shows, street style, blogs and social media trends.
• Competitive shops.
• Online brand awareness
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Skills
- Photoshop
- 9. Illustrator
- Trend
- Trends