About me
Marketing professional with experience in brand and product marketing, I spent the past 6 years living in Australia and leading marketing campaigns for high-growth startups. I am most grateful and proud of the opportunity to work with a world class marketing team at Uber where we won 6 Cannes Lion Awards, which bolstered Melbourne as a top 3 market for Uber Eats and transformed them into one of Australia’s most trusted brands.
Experienced brand expert with passion for solving business challenges, ready to look for next work partnership.
Projects
- Tonight I'll be eating....Since launching in September 2017, the Uber Eats ‘Tonight, I’ll be eating…’ platform has been phenomenally successful in establishing Uber Eats as the category leader. So, in 2018 we refreshed the campaign to highlight the variety of options available on Uber Eats and support a growing list of partner restaurants. We created an entertaining and engaging campaign using celebrity duo’s including Rebel Wilson & Ruby Rose, Ray Martin & Lee Lin Chin plus Hamish Blake, Andy Lee & Lleyton Hewitt. This
- Uber Eats - Australian Open AmbushThe Australian Open is the broadcast opportunity of the year in Australia, as every year its viewership grows and grows. As a result, it is inundated with sponsors and people vying to grab hold of this media moment. It is at a point that people completely tune out of the repetition of sponsors and just start paying attention when the Tennis returns. But Uber Eats cleverly realised they could stand out from this crowd and grab the attention of the audience – by blending perfectly in, with people
Work history
Regional Marketing ManagerUber
- Melbourne, AustraliaFull Time
Worked on the Uber Eats regional brand & campaigns team planning and executing key partnerships and above the line campaigns across ANZ
Key Responsibilities:
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms
- Managing the budget for advertising, promotions and digital campaigns
- Analysing competitor and customer insights analysis
- Measuring and reporting performance of all marketing campaigns
- Experimenting with agile real time content creation based on key
moments
Key achievements:
- 2 Silver & 4 bronze Lion awards in 2019 for the Uber Eats x Australian Open Ambush campaign in partnership with Tennis Australia
Highlights: 26% sales uplift, increased 2-4 points in all brand health
metics and generated 26M global impressions
- Ad Campaign of the year by Mumbrella in 2018 for our Always On
campaign “Tonight I’ll be eating...”.
Highlights: brand awareness uplift by 29% and increased consideration by 17%
Marketing ManagerUber
- Melbourne, AustraliaFull Time
Led local marketing for Uber Eats Melbourne, one of the top performing Uber Eats cities. Was responsible to help our local operations team achieve KPIs by generating local marketing campaigns, partnerships and PR
Key responsibilities:
- Building strong local presence by developing local marketing initiatives to increase awareness and penetration in Victoria.
- Developing local email, offline and social marketing programs from scratch
- Supporting all geographic expansions planned by the Operations team
- Managing and developing co-marketing initiatives with our best restaurant partner brands to optimise their performance on Uber Eats
Key achievements:
- Marketing support for 20 new geographic expansions across 3 different Australian states (VIC, TAS, QLD)
- Delivered the first ever Uber Eats physical restaurant, an activation on the Grand Final of the Australian Football Rules. This activation reached 130M people.
- Led a Carlton Football Club x Uber Eats sponsorship that reached 500K people
- Developed and executed an offline strategy to support local restaurants that was delivered across all Australia
- Created a new local marketing playbook to be shared with different regions globally that generated better effectiveness in local marketing teams
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Skills
- Advertising
- Brand Management
- Budgeting
- Brand Positioning
- Marketing Strategy
- Project Management
- Communication
- Relationship Management
- Digital Marketing
- Digital Strategy