About me

I am a highly resourceful, innovative, and methodical Marketing Manager specialising in the United Kingdom, Middle East, and Asia-Pacific regions. My extensive experience involves supporting the Sales and Marketing departments in crafting and refining comprehensive marketing strategies. Over the past few years, I've also forged strong connections within Internal Communications, aiding companies in enhancing and unifying employee engagement. I firmly believe that a strong brand begins from within the organisation, with employees serving as its most influential brand ambassadors. My agility and adaptability thrive in fast-paced environments, and I have a proven track record of ensuring that brand messages, standards, and communications are understood and effectively implemented.

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Work history

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Marketing ManagerBSO Network
Nov 201944 Paul St, London EC2A, UKFull Time
Key responsibilities: - Marketing Strategy Development: I lead the development of tailored marketing strategies for the UK, ME, APAC regions, aligning them with global marketing objectives and overall business goals. - Global Marketing Collaboration: Working closely with the Global Marketing Director, I localise and execute the global marketing strategy. This involves orchestrating multifaceted, integrated marketing campaigns for customer acquisition and retention. - Sales Alignment: I collaborate with the Regional Sales Director and the sales team to boost brand recognition locally, cultivate new business prospects, and generate leads and Marketing Qualified Leads (MQLs) for the sales region. - Content Creation: Crafting compelling copy and collaborating with copywriters to produce content for various platforms, including the website, pitch decks, product sheets, email campaigns and video. - Events/Webinars Management: I oversee digital and in-person industry conferences and BSO's regional events as webinars to create fresh sales opportunities and enhance existing customer relationships. - Whitespace Exploration: Conducting exploratory activities in target sectors to identify opportunities for growth and development. - Collaborative Marketing: Working closely with the Digital Marketing Manager, Marketing Automation Manager, and Brand Design Manager to develop landing pages, tailored email campaigns, nurture pathways, organic and paid social media initiatives, website content, and SEO-optimized copy. This ensures precise and effective communication with team members to execute specialised tasks. - Cross-Departmental Coordination: Coordinating with other departments to ensure a cohesive and compliant approach to customer service. - Ad-Hoc Support: Assisting with miscellaneous marketing tasks and projects as required, which may include activities like All Hands Calls and internal newsletters. - Experienced in software like HubSpot, Asana, Canva, ChatGPT. Previously at BSO as Digital Marketing Manager and then later Digital Marketing and Internal Communications Manager.
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Digital Marketing ManagerStanhope Cooper
Sep 2018 - Sep 2019St. Paul's Churchyard, London EC4M 8AD, UKFull Time

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Skills

• Linkedin Advertising
• Social Media Marketing
• Public Relations
• Communication
• Internal Communications
• Partnerships
• Project Management
• Content
• Hubspot
• Video