Work history
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Senior Account Executive - PR, Social + DigitalPure Public Relations
London, United KingdomFull Time
After 3+ years of valuable experience in a fast-paced PR agency, I have gained a significant understanding of the industry and progressed in my career to my current role. By being determined to increase my knowledge and creativity, I started to manage and advise on a selection of the client's social accounts as well as PuRe's Instagram.
Working with a wide range of distinct design-led clients from wellbeing and lifestyle to heirloom ceramicware and luxury antique dealers, I have demonstrated great flexibility in adapting to the specific requirements of each client and an understanding of the market needs.
Some of my daily tasks include:
Scheduling, monitoring and recommend content for social media.
Searching and finding Influencers for clients to collaborate with.
Regular pitching of all clients to targeted press titles.
Securing positive press coverage, both product placement and feature-led. Writing and distributing press releases.
Assisting with the organisation of launch and press events.
Building relationships and keeping in constant communication with all clients and journalists.
Ensuring all client reports are constantly up to date.
Supporting all the clients with their PR objectives for the year and assist in assets creation (e.g. photoshoots.
Managing new staff members and interns, ensuring they’re settled, and have all the information.
Deliver analytics reports on social media, reporting on traffic, engagement and follower figures.
Skills
- Social Media Management
- Canva
- Public Relations
- Digital Marketing
Education
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Social Media StrategyLisbon Digital School
Lisbon, Portugal
- Customer Journey - 8h - Website, Mobile, Landing Pages e Apps - 18h - Web Copywriting - 12h - Social Media Strategy - 12h - Facebook Marketing - 10h - Instagram Marketing - 12h - YouTube Marketing - 7h - LinkedIn Marketing e Ads - 7h - TikTok - 6h - Pinterest and other Social Media - 7h - Facebook & Instagram Ads - 12h - Influencers Marketing - 8h - Search Engine Optimization - 15h - Google Ads - 20h - Email Marketing - 12h - E-Commerce - 8h - Web Analytics & Reporting - 16h - Trends - 4h
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Digital MarketingCIM | The Chartered Institute of Marketing
- London, United Kingdom