Itching for new challenges and opportunities, because I always want to do more and better. And now, the most awkward thing I ever wrote: a brief bio.
Maria (b. 1990) is on her second incarnation in advertising, she's a creative now.
Previously, she studied Psychology on Woody Allen's advice. In his opinion, that's the way to becoming a writer. He's a published author and knows a thing or two about shrinks, so we'll take his word for it.
Back to Maria, she was born and is still being raised in Lisbon. She's also the proud owner of 50+ tubes of lipstick and a chocolate addiction. She enjoys a good (pop) culture reference and those in the know say she's more interesting in person.
Projects
- Espace-thruFor the launch of the new Renault Espace, we wanted an idea that could bring to life its signature of "Make your time great". Working for a target of business men and women, for whom time is of the essence and lunch breaks are usually either lavish or inexistent, we created a mix of both worlds: a Michelin-star drive-thru.
- Make-up & GoMulti-tasking is the busy woman's answer to high demands, however, certain things shouldn't be mixed. Driving and applying make-up is one such combination. To end this dangerous habit, we came up with an unique make-up palette that can only be used when the Renault Twingo it is instaled on is completely turned off. Whenever the engine is on, the palette will lock itself, preventing driver or passengers to use its covetable shades.
Work history
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Advertising CreativeUzina
- Lisbon, PortugalFreelance
Working for Samsung, Easy Jet...
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Advertising CopywriterMcCann
- Lisbon, PortugalFreelance
Working for L'Oréal Paris, Maybelline, Opel...
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Skills
- Advertising
- Strategic Planning
- Creative Writing
- Advertising Copywriting
- Strategic Thinking
- Script Writing
- Content and Media Writing
- Copywriting
Education
Awards
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Cannes LionCannes
Bronze for the Twingo Stiletto project
http://www.canneslionsarchive.com/the-work/entry/567677/twingo-stiletto