About me

Itching for new challenges and opportunities, because I always want to do more and better. And now, the most awkward thing I ever wrote: a brief bio. Maria (b. 1990) is on her second incarnation in advertising, she's a creative now. Previously, she studied Psychology on Woody Allen's advice. In his opinion, that's the way to becoming a writer. He's a published author and knows a thing or two about shrinks, so we'll take his word for it. Back to Maria, she was born and is still being raised in Lisbon. She's also the proud owner of 50+ tubes of lipstick and a chocolate addiction. She enjoys a good (pop) culture reference and those in the know say she's more interesting in person.

QuestionsProjectsExperienceTeam

Projects

• 9

  Espace-thruFor the launch of the new Renault Espace, we wanted an idea that could bring to life its signature of "Make your time great". Working for a target of business men and women, for whom time is of the essence and lunch breaks are usually either lavish or inexistent, we created a mix of both worlds: a Michelin-star drive-thru.
• 1

  Make-up & GoMulti-tasking is the busy woman's answer to high demands, however, certain things shouldn't be mixed. Driving and applying make-up is one such combination. To end this dangerous habit, we came up with an unique make-up palette that can only be used when the Renault Twingo it is instaled on is completely turned off. Whenever the engine is on, the palette will lock itself, preventing driver or passengers to use its covetable shades.
• 1

  Twingo Magic-KeyWomen and their bags, they're their own universe. And often it's hard to find anything inside them, especially car keys. To end that issue, we came up with a key incoporated in a stylish bracelet that women would want to wear every day.
• What are you thinking about? - NewsletterSince we're all overthinkers, might as well feed your thinking something nice. A round-up of what's making me think lately.
• 1

  The Last Great Master of PausesTo debunk the myth of french cinema as slow and boring, ahead of the French Film Fest, we created a parody of a french film "director".
• 2

  Twingo StilettoThe first high heels created for driving.

Work history

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Advertising CreativeUzina
Aug 2019 - Nov 2019Lisbon, PortugalFreelance
Working for Samsung, Easy Jet...
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Advertising CopywriterMcCann
Aug 2019 - Mar 2020Lisbon, PortugalFreelance
Working for L'Oréal Paris, Maybelline, Opel...

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Skills

• Advertising
• Strategic Planning
• Creative Writing
• Advertising Copywriting
• Strategic Thinking
• Script Writing
• Content and Media Writing
• Copywriting

Education

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Economic and Consumer PsychologyUniversitat de Barcelona
Jul 2011 - Mar 2012Barcelona, Spain
Erasmus
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Economics and Consumer PsychologyFaculty of Psychology, University of Lisbon
Aug 2008 - May 2012Lisbon, Portugal

Awards

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Cannes LionCannes
Bronze for the Twingo Stiletto project http://www.canneslionsarchive.com/the-work/entry/567677/twingo-stiletto
CLIOClio Awards
Short List for the Twingo Stiletto project