Maria Sá Carvalho
Available

Maria Sá Carvalho

Creative, Writer and Advertising CopywriterPortugal
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Marion Le Doux
Ana Neves
Telma Casanova
Maria Sá Carvalho
Available

Maria Sá Carvalho

Creative, Writer and Advertising CopywriterPortugal
About me
Itching for new challenges and opportunities, because I always want to do more and better. And now, the most awkward thing I ever wrote: a brief bio. Maria (b. 1990) is on her second incarnation in advertising, she's a creative now. Previously, she studied Psychology on Woody Allen's advice. In his opinion, that's the way to becoming a writer. He's a published author and knows a thing or two about shrinks, so we'll take his word for it. Back to Maria, she was born and is still being raised in Lisbon. She's also the proud owner of 50+ tubes of lipstick and a chocolate addiction. She enjoys a good (pop) culture reference and those in the know say she's more interesting in person.
Projects
  • Espace-thru
    Espace-thruFor the launch of the new Renault Espace, we wanted an idea that could bring to life its signature of "Make your time great". Working for a target of business men and women, for whom time is of the essence and lunch breaks are usually either lavish or inexistent, we created a mix of both worlds: a Michelin-star drive-thru.
  • Make-up & Go
    Make-up & GoMulti-tasking is the busy woman's answer to high demands, however, certain things shouldn't be mixed. Driving and applying make-up is one such combination. To end this dangerous habit, we came up with an unique make-up palette that can only be used when the Renault Twingo it is instaled on is completely turned off. Whenever the engine is on, the palette will lock itself, preventing driver or passengers to use its covetable shades.
  • Twingo Magic-Key
    Twingo Magic-KeyWomen and their bags, they're their own universe. And often it's hard to find anything inside them, especially car keys. To end that issue, we came up with a key incoporated in a stylish bracelet that women would want to wear every day.
  • What are you thinking about? - Newsletter
    What are you thinking about? - NewsletterSince we're all overthinkers, might as well feed your thinking something nice. A round-up of what's making me think lately.
  • The Last Great Master of Pauses
    The Last Great Master of PausesTo debunk the myth of french cinema as slow and boring, ahead of the French Film Fest, we created a parody of a french film "director".
  • Twingo Stiletto
    Twingo StilettoThe first high heels created for driving.
Work history
    U
    U
    Advertising CreativeUzina
     - Lisbon, PortugalFreelance
    Working for Samsung, Easy Jet...
    M
    M
    Advertising CopywriterMcCann
     - Lisbon, PortugalFreelance
    Working for L'Oréal Paris, Maybelline, Opel...
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Skills
  • Advertising
  • Strategic Planning
  • Creative Writing
  • Advertising Copywriting
  • Strategic Thinking
  • Script Writing
  • Content and Media Writing
  • Copywriting
Education
    U
    U
    Economic and Consumer PsychologyUniversitat de Barcelona
     - Barcelona, Spain
    Erasmus
    F
    F
    Economics and Consumer PsychologyFaculty of Psychology, University of Lisbon
     - Lisbon, Portugal
Awards
    C
    C
    Cannes LionCannes
    Bronze for the Twingo Stiletto project http://www.canneslionsarchive.com/the-work/entry/567677/twingo-stiletto
    Clio Awards logo
    Clio Awards logo
    CLIOClio Awards
    Short List for the Twingo Stiletto project