I am a multi-channel specialist with a unique 360° view of the retail industry with over a decade of international experience driving growth within the premium and luxury goods. My broad experience has not only allowed me to understand and see the bigger picture in an organization, but it has also taught me to adapt to different scenarios and perspectives. I love to be surrounded by design-led products and creative environments. Fashion was my first love but managing and making businesses successful became my passion when I began my management career with VF Corporation. This, in turn, led me to study a MA in Fashion Retail Management at LCF which has provided me with strategic frameworks that supports the business decision I make. I’ve always been keen to learn new things and challenge the status quo.
I was born in Buenos Aires, Argentina, lived in Dublin, Ireland from 2009-2014 and I am now based in London since 2015.
In 2008 I completed a Fashion Design degree at UBA (University of Buenos Aires, Argentina) where I learnt about design and development aspects of the fashion industry. As a result of my interest in fashion and photography, I completed a Fashion Styling course at Central Saint Martins. After several years of experience in the retail industry, I decided to become a Fashion Retail specialist by completing a MA where I learnt how to manage and grow a fashion business.
Due to my experience in customer faced environments coupled with my passion for travelling and the fact that I lived in multicultural cities, I developed a distinct cultural sensitivity and awareness.
Projects
- JOHN SMEDLEY POP UP SHOP DESIGN CONTEST (London College of Fashion - UAL) FinalistDesign proposal for John Smedley’s pop-up retail experience, building on the brand’s strength in the premium / affordable luxury sector. Creating a concept that would excite the style conscious shopper and challenge perceptions about the brand by designing an immersive,inspiring, uplifting, unique and on-brand experience.
Work history
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Sales ManagerOyuna
London, United KingdomFull Time
Skills
- Fashion
- Design
- Excel
- Illustrator
- Office
- Photoshop
- Word
- Visual Merchandising
- Attention to Detail
- Retail Sales
- Interpersonal and Communication Skills
- Communication Presentation
- Commercial Acumen
- Product Planning
- Strategic Creative Vision
- Retail Buying
- Consumer Behavior
- Analysing
- Sales Administration
- Sales
- B2B B2C
- Bilingual
- International Sales
- Sales Management
- Sales Strategy
- Luxury Womenswear
- Adaptability
- Pricing
- Account Mangement
- Management
- Experiential Marketing
- Cross-cultural Awareness
- Cross-functional
- Time Management
- Multi-tasking
- Project Management
- Resourceful
Education
MALondon College of Fashion, UAL
- London, United Kingdom
Multichannel & Omni channel retailing - Fashion Branding - Consumer & Market Research - Retail Trends - Customer Segmentation - Business Strategies for growth - International Retail Strategies - Experiential Retailing - Creative Retail Spaces - Sustainable Fashion – Project Management
MA project title: "An investigation into the role of the Third Place in Brand Resonance in the mid-premium UK fashion-lifestyle independents from a socio-cultural perspective"
The aim of this research study was to investigate the impact of the Third Place within independent fashion-lifestyle stores on consumer-brand relationships; and thus propose Third Place management strategies from an experiential and socio-cultural perspective