About me
I am a seasoned professional in the design industry, spanning more than 18 years in the creative industry. My expertise lies in collaborating with fast-moving consumer goods (FMCG) brands, with a particular focus on brand and packaging. I have had the privilege of working with renowned giants like Unilever, Mars, Lego, Mondelēz , Pepsi Co and L’Oréal, as well as contributing to the success of own brands like Wilko's and Tesco.
While I initially embarked on my career journey as a designer, I have evolved my skills and capabilities to encompass senior leadership roles. I have successfully managed and guided teams and spearheaded projects ranging from large-scale adaptations to strategy-driven conceptual endeavours.
With a holistic approach to my craft, I find fulfilment in actively engaging in the entire project lifecycle. This entails comprehending the unique requirements of clients, planning and problem solving as well as creative thinking and fostering strong collaborative relationships with designers and strategists alike. This end to end approach provides me with a unique perspective of any given project and enables me to deliver projects with the utmost success.
Work history
Project DirectorThe Future Collective
Leicester, United Kingdom
I work as a Project Director with years of creative design expertise, I excel in planning and overseeing multifaceted initiatives. My role involves strategic execution, team coordination, and risk management to ensure successful project delivery. With a strong background in creative design, I bring innovative thinking to refine visual aesthetics and user experience. My proactive approach, effective communication, and passion for excellence drive projects to exceed expectations and make a lasting impact.
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Design DirectorMarks part of SGS
- Birmingham, United Kingdom
As an experienced Design Director specialising in Packaging and Brand Design Management, I have led large teams for renowned companies like Tesco, Mars, and LEGO. My expertise lies in leading complex projects to develop impactful brand strategies and creative solutions through innovative packaging designs. Collaborating seamlessly with cross-functional teams, I mentor designers to achieve excellence and maintain consistency in brand language across all touch points. My unwavering passion for delivering exceptional results drives me to continuously elevate design standards, ensuring our clients' brands stand out in the market.
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