About me
Hello! I’m Marianne, a marketing professional and creative copywriter with 5 years’ experience in entertainment, travel and lifestyle.
A strategic and creative thinker, storyteller and dreamer, I love bringing brands’ visions, narratives and content to life with compelling marketing, campaigns and communications in both physical and digital spaces.
I’m ambitious, organised, conscientious and very much a team player. Not afraid to roll up my sleeves, I’m a fast learner who has the drive and motivation to get the job done (with i’s dotted and t’s crossed).
Specialties: Copywriting, D2C Marketing, Content Marketing, Brand Marketing, Brand Partnerships, Partner Marketing, Strategy, Content, Content Management, Editing, Proofreading, Attention to Detail, Tone of Voice, Acquisition and Retention, Creative Team, Project Management, Stakeholder Management, Film, Travel, Literature, Dance. French as a second language.
Away from the office: Plant Mum, Travel Addict, Movie Lover, Cinema Goer, Dancer and Yogi, Bookworm, Fitness and Cycling Enthusiast.
Work history
Marketing Executive, Home Entertainment, International Licensee MarketsWarner Bros.
London, United KingdomFull Time
Content Marketing ExecutiveWarner Bros.
- London, United KingdomFull Time
- Supported the global launch of Wizarding World Digital’s Harry Potter Fan Club – a Warner Bros. and Pottermore joint venture now with over 26 million registered fans. This included a mobile app, website and paid subscription service, Gold Membership (official hubs for Harry Potter and Fantastic Beasts fans).
- Manage and curate a weekly email newsletter sent to over 7 million fans. I established and develop/optimise the D2C channel’s strategy and content calendar. I worked with in-house creatives to produce a dynamic and fan-first design, cementing the branding/styling of our emails. Gold fans’ open rate is 2x entertainment industry average, 1 in 2 Gold fans open. App downloads increased by 4–5x in Sept/Oct 2020 – coinciding with channel launch.
- Harry Potter at Home campaign won a Silver 2020 Lovie Award, Websites: Music & Entertainment category. I produced email alerts and push notifications for each chapter video. Newsletter open rates doubled at key beats and monthly app users increased.
- Project manage and develop a 4-week onboarding email programme to educate fans about our content and products
- Project manage, co-ordinate and write inspiring briefs for best-in-class physical and digital marcomms materials
- Develop strong relationships with brand team, franchise partners and agencies to manage integration of content and co-ordinate asset production. Partners include: Warner Bros. (incl. the Studio Tour), Cursed Child play, Natural History Museum, Bloomsbury, Scholastic, Pottermore Publishing, Harry Potter Shop at Platform 9 ¾, TodayTix.
- Develop/execute marketing promos, placements and immersive fan moments in physical and digital partner locations
- Interpret briefs, ideate, write and edit engaging copy for marketing. Adhere to brand positioning and tone of voice.
- Assist in managing and directing video shoots from conception to execution
- Input creatively on all aspects of marketing campaigns
- Monitor engagement and analyse data for optimisation
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Skills
- Copywriting
- Content Marketing
- Brand Marketing
- Content Management
- Brand Partnerships
- Content Strategy
- Proofreading
- Editing Copy
- Creative Thinking
- Strategic Thinking
- Project Management
- Detail Oriented
- Fluent French
Education
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Year Abroad StudyUniversity of Ottawa
- Ottawa, Canada
- University study abroad exchange student for one academic year as an optional part of my degree programme.
- Completed modules in English Literature, American Literature, Film Studies, and Aboriginal Studies.
- Demonstrates courage, independence, and an ability to adapt to a new environment.
- Personal and professional development and growth. Allowed me to develop international connections.
- Travelled in Canada and America following the year of study; maintained a travel diary, photographs of my experience on my Instagram account.
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English and American Literature with a Year AbroadUniversity of Birmingham
- Birmingham, United Kingdom
- Bachelor of Arts (BA) First Class Honours
-12,000-word final dissertation written on film in my final year: "An analysis of the representation of female artificial intelligence in Alex Garland’s Ex Machina and Spike Jonze’s Her."
- My degree programme has helped me to develop an extremely advanced level of analytical, critical, and writing skills by taking modules and writing essays on literature, television, film, and advertising. I have also developed research skills alongside the ability to interpret data and complex ideas.
Extra-curricular activities:
--> Writer and Life&Style section editor for Redbrick Student Newspaper:
- Writing creative and engaging articles for Life&Style, Food, Arts&Culture, Travel and Music sections of Redbrick student newspaper while studying at the university
- Importance of keeping to deadlines and strict word counts.
- Building my portfolio both in print and online.
- Life&Style won ‘Best Section’ for two consecutive years (at the Redbrick student newspaper annual awards) while I was the section's Editor
- Personally awarded ‘Most Innovative Use of Social Media’ for having developed the Life&Style's Facebook and Twitter presence: I created and curated the section's public Facebook page and increased their Twitter followers by over 100%.
- Assigned and proofread Life&Style articles with meticulous attention to detail.
- Updated content using WordPress onto the Redbrick website.
- Awareness of the importance of time management.
- Represented Life&Style at events including the Midlands Fashion Awards.
- Rewarding and invaluable experience gained while studying at Birmingham university.
--> Copywriter and Production Assistant for Guild TV Student Station:
- Copywriting Guild TV's weekly Email newsletter: featuring the latest Guild TV news and local events.
- Using the platform Mail Chimp.
- Awarded 'Member of the Week' for my hard work throughout the semester on this project.
- Involved in different aspects of TV production including presenting, camera and VT operating.
- Natural flair for presenting.
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Awards
Websites: Music & Entertainment - Silver AwardThe Lovie Awards
Wizarding World's 'Harry Potter at Home' campaign won a Silver prize at the 2020 Lovie Awards in the Websites: Music & Entertainment category. I was responsible for establishing and copywriting the new weekly newsletter as well as email alerts and app push notifications that supported each new chapter video of the Harry Potter and the Philosopher's Stone book read-along (chapters were read by famous fans and friends of the Wizarding World). Our weekly newsletter open rates doubled at key chapter moments and our monthly app users increased significantly. The Lovies honour the best of the European internet across websites, apps, mobile sites & podcasts, social, internet video and online advertising.