About me
Hi! I’m Marianne, a brand and marketing professional, and creative copywriter, with 7+ years in the entertainment and travel industries. A strategic and creative thinker, I love bringing brands’ visions, stories and products to life through impactful strategies and compelling campaigns.
I'm a motivated self-starter who's not afraid to roll up their sleeves, thrives in a fast-paced environment and is always eager to learn.
My extensive experience includes brand development, brand marketing, growth strategies, campaign and stakeholder management. I pride myself in having a fan/customer-focused mindset and being a creative at heart.
Specialties: Acquisition and Retention, B2B, Brand Development, Brand Management and Marketing, Brand Partnerships, Content Management and Marketing, Copywriting, Creative Team, D2C, Entertainment, Events, Film, Franchise Management, French as a Second Language, Partner Marketing, Project Management, Stakeholder Management, Strategy, Travel.
Work history
UK Franchise Executive, Harry PotterWarner Bros.
London, United KingdomFull Time
International Franchise Manager, Wizarding World (Maternity Cover)Warner Bros.
- London, United KingdomFull Time
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Skills
- Copywriting
- Content Marketing
- Brand Marketing
- Content Management
- Brand Partnerships
- Content Strategy
- Proofreading
- Editing Copy
- Creative Thinking
- Strategic Thinking
- Project Management
- Fluent French
- Brand Management
- Campaign Management
- Acquisition
- Creative Team
- Brief Writing
- Stakeholder Management
Education
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Year Abroad StudyUniversity of Ottawa
- Ottawa, Canada
- University study abroad exchange student for one academic year as an optional part of my degree programme.
- Completed modules in English Literature, American Literature, Film Studies, and Aboriginal Studies.
- Demonstrates courage, independence, and an ability to adapt to a new environment.
- Personal and professional development and growth. Allowed me to develop international connections.
- Travelled in Canada and America following the year of study; maintained a travel diary, photographs of my experience on my Instagram account.
U
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English and American Literature with a Year AbroadUniversity of Birmingham
- Birmingham, United Kingdom
- Bachelor of Arts (BA) First Class Honours
-12,000-word final dissertation written on film in my final year: "An analysis of the representation of female artificial intelligence in Alex Garland’s Ex Machina and Spike Jonze’s Her."
- My degree programme has helped me to develop an extremely advanced level of analytical, critical, and writing skills by taking modules and writing essays on literature, television, film, and advertising. I have also developed research skills alongside the ability to interpret data and complex ideas.
Extra-curricular activities:
--> Writer and Life&Style section editor for Redbrick Student Newspaper:
- Writing creative and engaging articles for Life&Style, Food, Arts&Culture, Travel and Music sections of Redbrick student newspaper while studying at the university
- Importance of keeping to deadlines and strict word counts.
- Building my portfolio both in print and online.
- Life&Style won ‘Best Section’ for two consecutive years (at the Redbrick student newspaper annual awards) while I was the section's Editor
- Personally awarded ‘Most Innovative Use of Social Media’ for having developed the Life&Style's Facebook and Twitter presence: I created and curated the section's public Facebook page and increased their Twitter followers by over 100%.
- Assigned and proofread Life&Style articles with meticulous attention to detail.
- Updated content using WordPress onto the Redbrick website.
- Awareness of the importance of time management.
- Represented Life&Style at events including the Midlands Fashion Awards.
- Rewarding and invaluable experience gained while studying at Birmingham university.
--> Copywriter and Production Assistant for Guild TV Student Station:
- Copywriting Guild TV's weekly Email newsletter: featuring the latest Guild TV news and local events.
- Using the platform Mail Chimp.
- Awarded 'Member of the Week' for my hard work throughout the semester on this project.
- Involved in different aspects of TV production including presenting, camera and VT operating.
- Natural flair for presenting.
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Awards
Websites: Music & Entertainment - Silver AwardThe Lovie Awards
Wizarding World's 'Harry Potter at Home' campaign won a Silver prize at the 2020 Lovie Awards in the Websites: Music & Entertainment category. I was responsible for establishing and copywriting the new weekly newsletter as well as email alerts and app push notifications that supported each new chapter video of the Harry Potter and the Philosopher's Stone book read-along (chapters were read by famous fans and friends of the Wizarding World). Our weekly newsletter open rates doubled at key chapter moments and our monthly app users increased significantly. The Lovies honour the best of the European internet across websites, apps, mobile sites & podcasts, social, internet video and online advertising.