We believe people look to brands to affect positive social change. We believe organisations should represent our full community. And we believe creative thinking can go a long way. But, the issue of equality needs to extend beyond tokenistic attempts to be inclusive. This is considered, sincere, intelligent product and service development. This is breaking down social barriers between those with and without disabilities. This is a huge problem, inspiring some great solutions. And this is leaving the world a little better than how we found it.