About me
A Brand & Design ARCHITECT. A People & Project ACTIVIST. A CATALYST of Change. With the human at the heart of everything, I thrive at connecting the dots outside of the box to create an impact for your brand inside out!
Work history
C
C
Change CatalystContinuous Improvement Projects
London, United KingdomFreelance
• Co-creator and facilitator of ‘Becoming Green Inside Out” workshop, powered by the Lean-Green methodology and specifically designed to help understand and identify how integrated and aligned your culture is with your operational processes and brand aspiration on the matter of sustainability, working together in developing change management tactics to deliver financial and environmental changes inside out.
• Occasional wizard of words and slogans creator
M
M
A Brand Whisperer & Inspired StorytellerMinus Equals Plus Consultancy
London, United KingdomPart Time
True to my passion for brand, people and architecture I am building bridges between them by leveraging my skills and personality to the service of small and bigger projects.
As Brand Whisperer
• Drafted a brand strategic repositioning deck for URoast London, a local coffee roasting Cie.
• Supported the launch of Purality, a clean cosmetic brand, by supplying brand, content and packaging strategic consultancy at the start of the project and throughout.
• Acting as a personal branding consultant for friends & anyone in need to break the mould.
• Currently working on developing my own brand & service offer AEDIFI.CARE!
As an Inspired Storyteller and Guest Blogger
This is my playground, a creative place and medium where I can connect the dots and the words in my head around topics that matter to me, raise a question or are an invitation for a conversation. You can read my prose on
• CIP website
• Medium