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Building and developing a business plan from an original idea to a solid brand identity. Overseeing all pillars of the business from the manufacturing process to the designers, I have been implementing the growth of the business as well as assisting the company owner in prioritising and assigning work load and new business acquisition. Coordinating marketing asset execution.
Managing Moo retail experience, I transformed The MOO Shop in Boxpark from a 3 month marketing event to a 2 year creative retail space. Coordinating designers, photographers and copywriters as well as the retail and CS teams in order to deliver customer facing and B2B international events. I was responsible for the brand visibility, growth and development of the French, Belgium and Swiss markets. Coordinated Moo’s retail rebranding, I Managed the delivery of creative digital assets. Business development: testing, establishing market needs, providing market analysis feedback.
As a Certified Apple technician (Genius), I was responsible for the timely and efficient diagnosis and repair of both hardware and software issues with guaranteed success at the London Flagship Store. As a marketing assistant, I was working with the online department in Cupertino for the launch of new products and software worldwide, providing localised translation and cultural adaptation. As a User Acceptance Tester (UAT), I was working with software designers and programmers in order to verify and stress test Apple unreleased systems. Supporting new store openings in the UK & France.
My career with Aveda started in Canada as an assistant manager at the Montreal store in 2006. I transferred to London working at the Flagship Institute in Covent Garden in 2007, coaching & training more than 30 stylists. I rejoined Aveda in 2012 as a counter manager for one of the most successful beauty counter in Liberty. Organising beauty events, focusing on Aveda customer’s loyalty & community engagement, our counter became the most profitable Aveda retail space in the UK.
Marketing and Communication.