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Launched an e-commerce brand, making and selling modern kimonos, in a range of textural fabrics. Independently designed, developed and implemented all aspects of the business.
Progressed from boutique to flagship store on Regent Street, selling premium fashion accessories. Gave exceptional customer service with recognition from individual customers verbally, via email and social media. Assisted with visual merchandising changes and stock organisation, as well as trained new members of staff, including management.
Bra fittings specialising in D+ cup sizes, with personalised advice of fit and styling based on customers needs and wants. Gave a friendly and efficient customer service experience in a fast passed environment.
Established a new creative identity for an online elearning company. Progressed into a brand development role, working across marketing and sales, creating materials to guide customers through the sales funnel.
Coordinated in-house and factory (UK and overseas) production of lingerie range. Oversaw the in-house team of machinists and interns, ensuring garments were made on time and to standard, based on needs of sales and logistics.
Worked with an international lingerie company aiming to become leaders in ‘fit innovation’ in the industry. Focusing on bras and shapewear, independently took the project from initial research to presentation of new design concepts.
Carried out a university placement at a major international lingerie brand. A diverse and involved role that included creative and strategic branding, global product merchandising and management of brand marketing.
Advised on lingerie products in a high end, luxury environment, through gaining an understanding of customers needs and wants, both in terms of product and lifestyle. Moved between teams in London boutiques as part of the cover team.
Lingerie design, pattern cutting, production, marketing, branding, concept and historical studies.
Fashion design, pattern cutting, construction, styling, illustration, concept.