About me

Founder of Surrender, a platform for Intentional Brand & Business building, that you can also follow on The-Dots. I was formerly Director of Brand Strategy at Havas Sport & Entertainment in New York and worked with brands such as Danone Baby Nutrition, Kombrewcha, Core Waters, The Japanese Craft Beer Association, John Frieda and St Ives, over the years. I am also a certified personal trainer, recently started surfing, write a journal in the morning and read a lot about personal development. Don't hesitate to ask for book recommendations!

QuestionsProjectsExperienceTeam

• Looking for someone who could edit and improve the audio of a podcast interview
• Hi all, came across two interesting podcast episodes on how careers can be shapes by your personality and passions. Link below
• I just published a post on the increased value of intangibles in business- I've pasted the link below if you'd like to read about it.

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Projects credited in

• 10

  mebelisMEBELIS IS A PARIS-BASED INTERIOR DESIGN STUDIO THAT WORKS WITH HIGH-END INDIVIDUAL CLIENTS AND AWARD-WINNING ARCHITECTURE STUDIOS LIKE OUD PARIS, INCLUDING BEING FEATURED IN ARCHITECTURAL DIGEST. Project details: https://hellovlad.com/mebelis Copy: Marie-Laure Davy

Work history

Founder, Brand & Business CoachSurrender.works
Aug 2021Lisbon, PortugalFreelance
Surrender works with founders through the first years of creating and marketing a business with pure intentions, one that is true to its people.
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Director of Brand StrategyHavas Sports & Entertainment
Nov 2018 - Jun 2020New York, United StatesFull Time
Highlights: Coca-Cola NBA playbook, Invesco NCAA partnership and FinLit program planning, Sanofi partnership and experiential planning, Fidelity 529 College Plan experiential program, Sport and Music events activation planning for multiple brands including Core Hydration, Bai Waters and Dr Pepper. Strategy Role: Led strategy team and new business responses Steered brand-, partnership- and experiential-strategy work across all clients Developed campaign, partnership and experiential concepts Developed KPIs frameworks for all communications plans Oversaw agency’s Passion Territory DesignTM consulting offer Leadership Role: Helped redefine agency’s strategic vision and philosophy Steered agency’s credentials and services transformation post COVID-19 Supported MarComms initiatives and agency’s profile with key stakeholders Uncovered new business opportunities with brands such as Barclay’s and Bulleit

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Skills

• Brand Partnerships
• Communications Planning
• Experiential Activations
• Sponsorship Activation
• Brand Content
• Brand Positioning
• Brand Planning
• Digital Marketing
• Project Management
• Event Concept

Education

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Master of Business Administration (M.B.A.)Audencia Business School
Aug 2002 - May 2006Nantes, France
International Curriculum - France - Germany - Canada Marketing and Advertising Specialization