Founder of Surrender, a platform for Intentional Brand & Business building, that you can also follow on The-Dots. I was formerly Director of Brand Strategy at Havas Sport & Entertainment in New York and worked with brands such as Danone Baby Nutrition, Kombrewcha, Core Waters, The Japanese Craft Beer Association, John Frieda and St Ives, over the years.
I am also a certified personal trainer, recently started surfing, write a journal in the morning and read a lot about personal development. Don't hesitate to ask for book recommendations!
Work history
Founder, Brand & Business CoachSurrender.works
Lisbon, PortugalFreelance
Surrender works with founders through the first years of creating and marketing a business with pure intentions, one that is true to its people.
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Director of Brand StrategyHavas Sports & Entertainment
- New York, United StatesFull Time
Highlights: Coca-Cola NBA playbook, Invesco NCAA partnership and FinLit program planning, Sanofi partnership and experiential planning, Fidelity 529 College Plan experiential program, Sport and Music events activation planning for multiple brands including Core Hydration, Bai Waters and Dr Pepper.
Strategy Role:
Led strategy team and new business responses
Steered brand-, partnership- and experiential-strategy work across all clients
Developed campaign, partnership and experiential concepts
Developed KPIs frameworks for all communications plans
Oversaw agency’s Passion Territory DesignTM consulting offer
Leadership Role:
Helped redefine agency’s strategic vision and philosophy
Steered agency’s credentials and services transformation post COVID-19
Supported MarComms initiatives and agency’s profile with key stakeholders
Uncovered new business opportunities with brands such as Barclay’s and Bulleit
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Skills
- Brand Partnerships
- Communications Planning
- Experiential Activations
- Sponsorship Activation
- Brand Content
- Brand Positioning
- Brand Planning
- Digital Marketing
- Project Management
- Event Concept
Education
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Master of Business Administration (M.B.A.)Audencia Business School
- Nantes, France
International Curriculum - France - Germany - Canada
Marketing and Advertising Specialization