Brand specialist with nearly 15 years of expertise in the Beauty, Fashion& Luxury industry, ready to team up with you to craft a shining brand future!
By developing culturally relevant brand strategies, ideating iconic content, and creating special brand moments, I will be your best ally for a successful tomorrow.
What drives me?
The desire to make a real, positive impact through my work and partnerships. I aim to support you in your employer branding endeavors, striving to drive internal change and create a positive impact in your communities.
As we share a responsibility to use our voices for creating change, I commit to allocate 1% of our project proceeds to support global education for women and girls. Each step makes a difference, let’s spark change together!
References available on my LinkedIn profile / https://www.linkedin.com/in/laurencine/
Work history
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DIRECTOR, CREATIVE & VISUAL MERCHANDISING • AMERICASMAKE UP FOREVER
- New York, United StatesFull Time
MISSION •
BUILD, LEAD & MENTOR AN INNOVATIVE TEAM OF VISUAL ARTISTS AND DESIGNERS TO MAXIMIZE BRAND EXPRESSION ON ALL 360 MEDIUMS FOR THE NORTH-AMERICAN MARKET.
ACTIONS
• PARTNER & INFLUENCE HQ ON LOCAL ASSET NEEDS ACCORDING TO MARKET RELEVANCY
• OVERSEE DEVELOPMENT FOR ALL VISUAL MERCHANDISING ELEMENTS FOR RETAILERS & BOUTIQUES
• CONCEPTUALIZE & PRODUCE ALL EXPERIENTIAL EVENTS
• BUDGET MANAGEMENT
• TEAM LEADERSHIP & DEVELOPMENT
• TEAM WORKLOAD MANAGEMENT
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HEAD OF CREATIVE SERVICES • AMERICASMAKE UP FOREVER
- New York, United StatesFull Time
MISSION •
LEAD & INSPIRE THE CREATIVE TEAM TO ARTICULATE THE BRAND DNA AT EVERY CONSUMER TOUCH-POINT AND ENSURE ALL CONTENT DEVELOPMENT FOR THE AMERICAS.
ACTIONS •
•CREATIVE DIRECTION FOR VIDEO, MODEL SHOT & PRODUCT CONTENT IN LINE WITH LOCAL CULTURAL & VISUAL TRENDS
•360 DESIGN & CREATIVE STRATEGY LEAD; E-COMMERCE, SOCIAL & WEB ADS, PRINT, RETAIL & EXPERIENTIAL
•COLLABORATE WITH INTERNAL CUSTOMERS & EXTERNAL PARTNERS AND AGENCIES
MANAGEMENT(+5 PEOPLE)
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Skills
- Art Buying
- Creation
- Imagination
- Marketing
- Branding
- Visuals
- Strategy
- Ad Production
- Marketing Video Production
Education
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Masters in ManagementSKEMA Business School
- Research Triangle Park, Durham, NC, USA
Master in International Business & Fashion and Luxury Management
Exchange Programs:
•Spring 2012, Skema's campus in Suzhou, CHINA
•Fall 2011, SKEMA's campus at North Carolina State University, Raleigh, NC
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Bachelor’s Degree in International LawUniversité de Nice-Sophia Antipolis
- Nice, France