(the usual bio)
I am a creative and communication expert with 10+ years of experience in the luxury, fashion, and beauty industry within the LVMH group (France, Americas, China).
I will be your partner in the ideation of impactful brand content, the development of your brand identity as well as in the conception of memorable events.
(the "what I really want to say" part)
I love creating. I love working with people, exchanging ideas, understanding needs and expectations to meet business needs. I love thinking out of the box and testing new concepts and ideas.
I all humility, I am also really good at adapting and finding solutions in fast-paced environments and challenging situations.
What is essential to me? working with transparency, open-mindedness, and respect between all the project stakeholders. And delivering on time while still having a little bit of fun!
References available on my LinkedIn profile / https://www.linkedin.com/in/laurencine/
Work history
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DIRECTOR, CREATIVE & VISUAL MERCHANDISING • AMERICASMAKE UP FOREVER
- New York, United StatesFull Time
MISSION •
BUILD, LEAD & MENTOR AN INNOVATIVE TEAM OF VISUAL ARTISTS AND DESIGNERS TO MAXIMIZE BRAND EXPRESSION ON ALL 360 MEDIUMS FOR THE NORTH-AMERICAN MARKET.
ACTIONS
• PARTNER & INFLUENCE HQ ON LOCAL ASSET NEEDS ACCORDING TO MARKET RELEVANCY
• OVERSEE DEVELOPMENT FOR ALL VISUAL MERCHANDISING ELEMENTS FOR RETAILERS & BOUTIQUES
• CONCEPTUALIZE & PRODUCE ALL EXPERIENTIAL EVENTS
• BUDGET MANAGEMENT
• TEAM LEADERSHIP & DEVELOPMENT
• TEAM WORKLOAD MANAGEMENT
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HEAD OF CREATIVE SERVICES • AMERICASMAKE UP FOREVER
- New York, United StatesFull Time
MISSION •
LEAD & INSPIRE THE CREATIVE TEAM TO ARTICULATE THE BRAND DNA AT EVERY CONSUMER TOUCH-POINT AND ENSURE ALL CONTENT DEVELOPMENT FOR THE AMERICAS.
ACTIONS •
•CREATIVE DIRECTION FOR VIDEO, MODEL SHOT & PRODUCT CONTENT IN LINE WITH LOCAL CULTURAL & VISUAL TRENDS
•360 DESIGN & CREATIVE STRATEGY LEAD; E-COMMERCE, SOCIAL & WEB ADS, PRINT, RETAIL & EXPERIENTIAL
•COLLABORATE WITH INTERNAL CUSTOMERS & EXTERNAL PARTNERS AND AGENCIES
MANAGEMENT(+5 PEOPLE)
+ Show more
Skills
- Art Buying
- Creation
- Imagination
- Marketing
- Branding
- Visuals
- Strategy
- Ad Production
- Marketing Video Production
Education
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Masters in ManagementSKEMA Business School
- Research Triangle Park, Durham, NC, USA
Master in International Business & Fashion and Luxury Management
Exchange Programs:
•Spring 2012, Skema's campus in Suzhou, CHINA
•Fall 2011, SKEMA's campus at North Carolina State University, Raleigh, NC
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Bachelor’s Degree in International LawUniversité de Nice-Sophia Antipolis
- Nice, France