My name is Marie Weidlich, I am a knowledgeable Digital Marketing Manager with over 5 years experience growing startups and an extensive brand growth track record within tech, luxury goods, lifestyle consumer brands, food and wellness and financial services. I am passionate about food and lifestyle and I like companies which have a disruptive character and potential for scaling quickly. I am also a digital influencer with over 50K followers and 100K impressions on my social footprint @londonfashiontoday. I’ve acquired an extensive brand collaboration portfolio within the food and hospitality industry over the past 3 years, I was shortlisted by Tripadvisor as Top 2% collaborator in London with 80K readerships.
Projects credited in
- Cook for SyriaThe ongoing crisis in Syria is immense, it is estimated that the lives of 8 million children are in serious danger, many have been forced to leave their families and their country and live in unknown lands that do not necessarily have the resources or will to help them. Cook for Syria is an ongoing fundraising effort which raises money and awareness for UNICEF’s Syria Relief Fund. It encourages people to get cooking Syrian cuisine (which is delicious incidentally) and give some of the proceeds o
Work history
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Marketing LeadLaka
Carnaby St, Carnaby, London, UKFull Time
-Setting the Laka vision, the tone of voice and Growth Marketing strategy on a 6-12 month basis.
-Responsible for creation and implementation of Content Marketing Strategy across Digital Platforms.
-Development of lead generation funnel, from customer insight to user engagement.
-Performing continuous paid/organic Marketing campaigns across digital platforms, strong focus on Facebook and Instagram.
-Google My business content management.
-Google Adwords test-campaigns.
-Responsible for planning, executing and delivering activation campaigns together with Marketing executive, Partnership lead and external Brand partners.
-Management of monthly media budget.
-Management, positioning and development of brand’s identity across digital platforms in order to create an omniscient sales channel.
-Management, coaching and development of Marketing Executive leading to promotion as Senior Marketing Executive.
Key Achievements
=Leading role in defining Laka Insurance positioning as a lifestyle insurance brand.
-CRM management: Social Media listening, customer insight and user demographics research and analysis.
-Successfully executed marketing cross-promotions with key brand partners such as Wahoo Fitness, Strava, World Bicycle Relief, The Cycling Podcast, Cyclist Magazine, Beeline Navigator etc.
-Led the execution and implementation of multi-channel content marketing, culminating in 500% community growth, user engagement on Social Media Platforms.
-Responsible for introducing Laka Club, brand evangelisation tool to reinforce community-driven brand aspect, drive website user acquisition and generate retargeting campaigns via email marketing.
-Responsible to plan and execute the third-party liability insurance product launch campaign, “I’m in the club”, which led to a 50% conversion rate within a week.
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Social Media ManagerRocket Internet
- Golden Square, Soho, London, UKFull Time
Responsibilities:
-Creation of Multi-channel Social Media Growth strategy.
-Planning and Execution of Paid/organic Marketing campaigns across Digital platforms.
-Management of PR/media outreach culminating on winning the Women’s Health Food Awards 2017.
-Analysis and evaluation of Social Media KPI’s Paid/Organic
-Continuous monitoring of market environment/ competitors via Social Media Listening.
-Management of referral campaigns via Rocket Internet platform.
-Leading Influencer Marketing Campaigns.
-Establishing key brand partnerships.
-Creation of compelling lifestyle content(photo/video/user-generated content) targeting different customer audience demographics.
Key Achievements:
-Successfully developed Social Media brand re-positioning via Growth Marketing Strategy and Content Marketing.
-Planned, executed and delivered affiliate/ referral campaigns with celebrities, food industry leading experts and influencers such as Deliciously Ella.
-Planned, executed and broadcasted Facebook viral video with over 100K views via Influencer Marketing campaign.
-Planned, executed and developed themed Social Media campaigns based on Marketing Calendar events leading to 500% community growth within 3 months.
-Established cross-promotion campaigns with lifestyle brand partners such as Doisy and Dam, Skinny Prosecco, Ittala, Parks London, House of Hym, Nom Living, Cocoa Chocolatier, Picket London, Cold Press Juices, Sond Skin, Teapigs leading to 2K new website conversions within 3 days from launching the campaign.
-Women's’ Health Magazine Food Awards winner
-Improved CRM strategy by integrating customer enquiries via ZenDesk with Social Media platforms.
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Skills
- Social Media Marketing
- CRM Campaigns
- Content Marketing
- Omnichannel Strategy
- Ecommerce Business
- Management
- Strategy
- Paid Social
- User Insight
- Audience Engagement
- Marketing
- Marketing Strategy
Education
MA in Fashion JournalismLondon College of Fashion, UAL
London, United Kingdom
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M.A. in Communication, Marketing and Media ManagementPUCRS- Pontifícia Universidade Católica do Rio Grande do Sul
- Porto Alegre, Brazil
Studied individual or collective appropriation of cultural manifestations mediated and inspired by Digital Media. Research production into the historical, political, artistic and technological aspects of social media, information society and digital culture.