Marina Piskareva

Business Development Manager

FollowUnfollow

Join our Pro Plan to message Marina

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationUnited Kingdom

Skills

 

  • Advertising
  • Marketing PR
  • Produce
  • Project Prod MGT

Work history

Currently

Business Development Manager & CIS Region

Zebra Worlwide UK Limited

Jul 2015
  • • Strategy Development – analysed competitive environment; defined target clients and competitive niche; developed key differentiators for success and tactical marketing and business 1-year plan for the region; developed key performance indicators to measure results. • Business Development – developed organization structure and 3rd parties suppliers (audio studios) network for the CEE region; proposed a regional delivery model as a part of joint group proposal for L’Oreal and Reckitt Benckiser; mapped versioning and adaptation projects into task-by task workflows with minuted activities turning it into granular rate cards for the region (‘activity-based-costs’ - ABC model). • Video Post-Production – produced Betfair TV commercials for the CEE region (Georgia): briefed transcreation, manged VO casting/recording/mix, finalized the TVCs and conducted billing.

2015

Games & Apps Business Development Manager

Vimpelcom Ltd

Dec 2012 - Mar 2015
  • • Start-up project management - developed, launched and managed “App Club”, making it country’s most successful operator-branded app store, by implementing a specifically-designed subscription-based business model, effective marketing strategy and establishing close cooperation with top games & apps developers globally and locally. • Strategy Development – carried out internal and global market environment and dynamics analysis; developed business and functional strategy; prepared strategic proposals for top management, including resources mix (partners, budget), process and procedural changes requirements. • Business and Products Development – launched Wikipedia Zero service, converting 170K non-mobile-internet users into users; managed co-branded deals with OTT players, such as Google, Microsoft; managed complete product development cycle from concept through planning, RFP, procurement, front-end development, testing and launch. • Business/Product Management - supervised business/product index and KPIs, identified and implemented quick win solutions to reduce deviations from forecast, managed marketing communication channels; conducted business negotiations with TOP games developers, such as Gameloft, Electronic Arts, Disney, Zeptolab; managed partner relations and motivation schemes.

2012

Music Services Business Development & Content Manager

Vimpelcom Ltd

Dec 2010 - Nov 2012
  • • Business and Products Development – launched “Music Subscription” service and achieved 10-fold increase in music sales Y2Y in 2012. Managed work group and technical partners’ resources during project implementation phase; supervised project development process, testing and launch. • Business/Product/Project Management – developed business requirements for new projects launch; produced revenue forecasts; planned, organized and supervised marketing efforts, developed innovative digital content promo channel – the co-promo project on the most highly rated Ukrainian TV project – “X-Factor”. • Digital Music Products Content Management – achieved #1 position of music catalogue among Ukrainian multi-service operators. Managed more than 10 digital music products’ sales channels; conducted business negotiations and deals with top local and global music labels and publishers, including majors: Sony BMG, Universal Music, Warner Music and EMI

2010

Multimedia Services Department Assistant

Vimpelcom Ltd

Nov 2009 - Nov 2010
  • • Project Management Engagement, including clearance of digital music rights and producing multimedia services statistical reports • Organizational and Information Support and Document Management, including stationery support and organisation of external and internal business meetings, printing, translation of external and internal business documents, drafting cooperation request replies • Prepared department results report for company’s business digest, distributed to important business clients; updated multimedia services description on corporate info resources

Education

2013

Marketing

Kyiv Mohyla Business School

Aug 2012 - Mar 2013
  • Executive Development Course

2007

International Economy

Ukrainian State Academy of Foreign Trade

Aug 2002 - Jul 2007