Work history
Business Development Manager & CIS Region
• Strategy Development – analysed competitive environment; defined target clients and competitive niche; developed key differentiators for success and tactical marketing and business 1-year plan for the region; developed key performance indicators to measure results.
• Business Development – developed organization structure and 3rd parties suppliers (audio studios) network for the CEE region; proposed a regional delivery model as a part of joint group proposal for L’Oreal and Reckitt Benckiser; mapped versioning and adaptation projects into task-by task workflows with minuted activities turning it into granular rate cards for the region (‘activity-based-costs’ - ABC model).
• Video Post-Production – produced Betfair TV commercials for the CEE region (Georgia): briefed transcreation, manged VO casting/recording/mix, finalized the TVCs and conducted billing.
Games & Apps Business Development Manager
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• Start-up project management - developed, launched and managed “App Club”, making it country’s most successful operator-branded app store, by implementing a specifically-designed subscription-based business model, effective marketing strategy and establishing close cooperation with top games & apps developers globally and locally.
• Strategy Development – carried out internal and global market environment and dynamics analysis; developed business and functional strategy; prepared strategic proposals for top management, including resources mix (partners, budget), process and procedural changes requirements.
• Business and Products Development – launched Wikipedia Zero service, converting 170K non-mobile-internet users into users; managed co-branded deals with OTT players, such as Google, Microsoft; managed complete product development cycle from concept through planning, RFP, procurement, front-end development, testing and launch.
• Business/Product Management - supervised business/product index and KPIs, identified and implemented quick win solutions to reduce deviations from forecast, managed marketing communication channels; conducted business negotiations with TOP games developers, such as Gameloft, Electronic Arts, Disney, Zeptolab; managed partner relations and motivation schemes.
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Skills
- Advertising
- Marketing PR
- Produce
- Project Prod MGT
Education
Marketing
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Executive Development Course
International Economy
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