Marina Piskareva

Business Development Manager

  • LocationUnited Kingdom



  • Advertising
  • Marketing PR
  • Produce
  • Project Prod MGT

Work history


Business Development Manager & CIS Region

Zebra Worlwide UK Limited

Jul 2015
  • • Strategy Development – analysed competitive environment; defined target clients and competitive niche; developed key differentiators for success and tactical marketing and business 1-year plan for the region; developed key performance indicators to measure results. • Business Development – developed organization structure and 3rd parties suppliers (audio studios) network for the CEE region; proposed a regional delivery model as a part of joint group proposal for L’Oreal and Reckitt Benckiser; mapped versioning and adaptation projects into task-by task workflows with minuted activities turning it into granular rate cards for the region (‘activity-based-costs’ - ABC model). • Video Post-Production – produced Betfair TV commercials for the CEE region (Georgia): briefed transcreation, manged VO casting/recording/mix, finalized the TVCs and conducted billing.


Games & Apps Business Development Manager

Vimpelcom Ltd

Dec 2012 - Mar 2015
  • • Start-up project management - developed, launched and managed “App Club”, making it country’s most successful operator-branded app store, by implementing a specifically-designed subscription-based business model, effective marketing strategy and establishing close cooperation with top games & apps developers globally and locally. • Strategy Development – carried out internal and global market environment and dynamics analysis; developed business and functional strategy; prepared strategic proposals for top management, including resources mix (partners, budget), process and procedural changes requirements. • Business and Products Development – launched Wikipedia Zero service, converting 170K non-mobile-internet users into users; managed co-branded deals with OTT players, such as Google, Microsoft; managed complete product development cycle from concept through planning, RFP, procurement, front-end development, testing and launch. • Business/Product Management - supervised business/product index and KPIs, identified and implemented quick win solutions to reduce deviations from forecast, managed marketing communication channels; conducted business negotiations with TOP games developers, such as Gameloft, Electronic Arts, Disney, Zeptolab; managed partner relations and motivation schemes.


Music Services Business Development & Content Manager

Vimpelcom Ltd

Dec 2010 - Nov 2012
  • • Business and Products Development – launched “Music Subscription” service and achieved 10-fold increase in music sales Y2Y in 2012. Managed work group and technical partners’ resources during project implementation phase; supervised project development process, testing and launch. • Business/Product/Project Management – developed business requirements for new projects launch; produced revenue forecasts; planned, organized and supervised marketing efforts, developed innovative digital content promo channel – the co-promo project on the most highly rated Ukrainian TV project – “X-Factor”. • Digital Music Products Content Management – achieved #1 position of music catalogue among Ukrainian multi-service operators. Managed more than 10 digital music products’ sales channels; conducted business negotiations and deals with top local and global music labels and publishers, including majors: Sony BMG, Universal Music, Warner Music and EMI


Multimedia Services Department Assistant

Vimpelcom Ltd

Nov 2009 - Nov 2010
  • • Project Management Engagement, including clearance of digital music rights and producing multimedia services statistical reports • Organizational and Information Support and Document Management, including stationery support and organisation of external and internal business meetings, printing, translation of external and internal business documents, drafting cooperation request replies • Prepared department results report for company’s business digest, distributed to important business clients; updated multimedia services description on corporate info resources




Kyiv Mohyla Business School

Aug 2012 - Mar 2013
  • Executive Development Course


International Economy

Ukrainian State Academy of Foreign Trade

Aug 2002 - Jul 2007